Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (10/25/16):
FOX (18.721 million viewers, #1; adults 18-49: 5.4, #1) rocketed to the top spot on Tuesday with its coverage of the "World Series, Game 1" (18.721 million viewers, #1; adults 18-49: 5.4, #1).
NBC (8.338 million viewers, #3; adults 18-49: 2.0, #2) then had to settle for second place with its trio of "The Voice" (9.395 million viewers, #5; adults 18-49: 2.1, #3), "This Is Us" (8.679 million viewers, #6; adults 18-49: 2.4, #2) and "Chicago Fire" (6.941 million viewers, #7; adults 18-49: 1.6, #5).
Next up was CBS (11.694 million viewers, #2; adults 18-49: 1.5, #3) and originals from "NCIS" (13.859 million viewers, #2; adults 18-49: 1.7, #4), "Bull" (11.592 million viewers, #3; adults 18-49: 1.5, #T6) and "NCIS: New Orleans" (9.630 million viewers, #4; adults 18-49: 1.3, #9).
Meanwhile, ABC (3.766 million viewers, #4; adults 18-49: 1.1, #4) offered up fresh installments of "The Middle" (5.585 million viewers, #8; adults 18-49: 1.5, #T6), "American Housewife" (5.028 million viewers, #9; adults 18-49: 1.5, #T6), "Fresh Off the Boat" (3.841 million viewers, #10; adults 18-49: 1.2, #10), "The Real O'Neals" (3.201 million viewers, #11; adults 18-49: 1.0, #T11) and "Marvel's Agents of SHIELD" (2.470 million viewers, #13; adults 18-49: 0.8, #13).
And finally, new episodes of "The Flash" (2.780 million viewers, #12; adults 18-49: 1.0, #T11) and "No Tomorrow" (0.853 million viewers, #14; adults 18-49: 0.3, #14) on The CW (1.816 million viewers, #5; adults 18-49: 0.7, #5) wrapped the night.
Week-to-week changes (adults 18-49):
+8.33% - NCIS: New Orleans
0.00% - The Middle
0.00% - The Real O'Neals
0.00% - The Flash
0.00% - Marvel's Agents of SHIELD
0.00% - No Tomorrow
-5.56% - NCIS
-5.88% - Chicago Fire
-6.25% - Bull
-6.25% - American Housewife
-7.69% - This Is Us
-7.69% - Fresh Off the Boat
-12.50% - The Voice
Year-to-year changes (adults 18-49):
+90.91% - The Voice (vs. Best Time Ever with Neil Patrick Harris)
+17.39% - World Series, Game 1
+7.14% - The Middle (vs. The Muppets)
+7.14% - American Housewife (vs. Fresh Off the Boat)
-4.00% - This Is Us (vs. The Voice)
-6.25% - Bull (vs. NCIS: New Orleans)
-7.14% - NCIS: New Orleans (vs. Limitless)
-11.11% - Marvel's Agents of SHIELD (vs. Wicked City)
-14.29% - Fresh Off the Boat (vs. Marvel's Agents of SHIELD)
-15.00% - NCIS
-15.79% - Chicago Fire
-23.08% - The Flash
-28.57% - The Real O'Neals (vs. Marvel's Agents of SHIELD)
-50.00% - No Tomorrow (vs. iZombie)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.4/4.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.2/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/27/15):
FOX (15.261 million viewers, #1; adults 18-49: 4.6, #1) got a big boost on Tuesday with the start of "World Series, Game 1" (15.261 million viewers, #2; adults 18-49: 4.6, #1).
NBC (7.341 million viewers, #3; adults 18-49: 1.8, #2) then had to settle for a distant second place with its mix of "Best Time Ever with Neil Patrick Harris" (4.254 million viewers, #8; adults 18-49: 1.1, #11), "The Voice" (9.946 million viewers, #4; adults 18-49: 2.5, #2) and "Chicago Fire" (7.824 million viewers, #5; adults 18-49: 1.9, #4).
Next up was CBS (12.310 million viewers, #2; adults 18-49: 1.7, #3) and its trio of "NCIS" (16.433 million viewers, #1; adults 18-49: 2.0, #3), "NCIS: New Orleans" (12.946 million viewers, #3; adults 18-49: 1.6, #5) and "Limitless" (7.550 million viewers, #6; adults 18-49: 1.4, #T6).
Meanwhile, ABC (3.768 million viewers, #4; adults 18-49: 1.3, #4) offered up originals from "The Muppets" (4.291 million viewers, #7; adults 18-49: 1.4, #T6), "Fresh Off the Boat" (4.045 million viewers, #9; adults 18-49: 1.4, #T6) and "Marvel's Agents of SHIELD" (3.833 million viewers, #10; adults 18-49: 1.4, #T6) plus the debut of "Wicked City" (3.301 million viewers, #12; adults 18-49: 0.9, #12).
And finally, new episodes of "The Flash" (3.317 million viewers, #11; adults 18-49: 1.3, #10) and "iZombie" (1.505 million viewers, #13; adults 18-49: 0.6, #13) on The CW (2.411 million viewers, #5; adults 18-49: 0.9, #5) closed out the evening.
Week-to-week changes (adults 18-49):
+20.00% - iZombie
+11.76% - Chicago Fire
+7.69% - Limitless
+7.69% - The Muppets
0.00% - NCIS: New Orleans
0.00% - Fresh Off the Boat
-3.85% - The Voice
-4.76% - NCIS
-6.67% - Marvel's Agents of SHIELD
-7.14% - The Flash
-8.33% - Best Time Ever with Neil Patrick Harris
Year-to-year changes (adults 18-49):
+78.57% - The Voice (vs. Marry Me/About a Boy)
+48.39% - World Series, Game 1 (vs. World Series, Game 6)
+27.27% - The Muppets (vs. The Great Halloween Fright Fight)
+27.27% - Fresh Off the Boat (vs. The Great Halloween Fright Fight)
+11.76% - Chicago Fire
0.00% - The Flash
-12.50% - Limitless (vs. Person of Interest)
-17.65% - Marvel's Agents of SHIELD
-18.18% - Wicked City (vs. Forever)
-20.00% - NCIS
-25.00% - iZombie (vs. Supernatural)
-30.43% - NCIS: New Orleans
-60.71% - Best Time Ever with Neil Patrick Harris (vs. The Voice)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 2.5/6; and ABC's "Jimmy Kimmel Live," 1.6/4.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.5/2.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters
Source: Nielsen Media Research
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