or


[11/08/16 - 12:03 PM]
Hallmark Channel Annual Juggernaut Holiday Event "Countdown to Christmas" Continues to Dominate Ratings
The Hallmark Channel spins the numbers for the week of November 1-6.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL ANNUAL JUGGERNAUT HOLIDAY EVENT "COUNTDOWN TO CHRISTMAS" CONTINUES TO DOMINATE RATINGS

Hallmark Channel Powers to #1-Rated Cable Network All Weekend in Total Day Among Households and Women 25-54

In Second Week, Network Significantly Outpacing Year-Ago "Countdown to Christmas" Event with Double-Digit Increases in Households and All Demos

Sister Channel Hallmark Movies & Mysteries Original Holiday Movie Premiere Kicks Off "Most Wonderful Movies of Christmas" With Network's Most-Watched Movie of 2016 Among Women 25-54

New York, NY, November 8 - Hallmark Channel dominated cable TV ratings this past weekend as its powerhouse seasonal event "Countdown to Christmas" continued to draw large audiences with its new, original movies and round-the-clock holiday programming. The original movies "The Mistletoe Promise" (Saturday, November 5) and "A Perfect Christmas" (Sunday, November 6) catapulted the network to be #1 among all cable networks on Saturday and Sunday in Total Day among Household and Women 25-54 ratings.

The network also set ratings and delivery records for the second consecutive week as new original world premiere movies "The Mistletoe Promise" and "A Perfect Christmas" respectively became the network's first and second highest-rated and most-watched original movie premieres of 2016.

Event-to-date, Hallmark Channel is significantly outpacing last year's top-rated "Countdown to Christmas" among all demographics, most noticeably with increases of +38% among Adults 18-49, +36% among Women 18-49, +21% among Women 25-54 and +26% among Adults 25-54.

Sister network Hallmark Movies & Mysteries' annual holiday programming event the "Most Wonderful Movies of Christmas" also scored with the new, original world premiere movie "Love Always, Santa" (Sunday, November 6), which became the network's most-watched original movie premiere of 2016 among Women 25-54.

"The Mistletoe Promise" and "A Perfect Christmas" are part of Hallmark Channel's top-rated seasonal franchise "Countdown to Christmas," which will premiere 19 all-new original movies this holiday season. "Love Always, Santa" is part of Hallmark Movies & Mysteries' "Most Wonderful Movies of Christmas" annual programming event, which combined with "Countdown to Christmas", reached 75 million viewers in 2015.

Key Nielsen Highlights (L+SD) for Hallmark Channel

· "The Mistletoe Promise" averaged a 3.3 HH rating and 3.9 million Total Viewers

· Original movie was the #1 rated ad-supported cable program of the day as well as the #1 rated movie of the week among HH and W25-54

· "The Mistletoe Promise" scored in its 8-10 p.m. time period, propelling Hallmark Channel to be the highest-rated and most-watched network among all demographics (HH, Women 18-49, W25-54, Adults 18-49, Adults 25-54 and Total Viewers)

· "The Mistletoe Promise" was the week's 2nd most social original movie premiere across broadcast or cable on Twitter

· Premiere reached nearly 5.5 million unduplicated viewers, marking the largest unduplicated audience of any Hallmark Channel original movie premiere in 2016

· "A Perfect Christmas" averaged a 3.0 HH rating and 3.5 million Total Viewers

· Premiere was the #1 rated movie of the day among HH and W25-54

Key Nielsen Highlights (L+SD) for Hallmark Movies & Mysteries

· "Love Always, Santa" averaged a 1.1 HH rating

· Premiere was Sunday's most social original movie premiere across Broadcast or Cable on Twitter

Source: Nielsen, November 1-6, 2016; (10/28-11/6/16 vs. 10/30-11/8/15) Live+SD impressions, M-Su 6a-6a, excludes Fri 6a-10p on 10/28/16 and Fri 6a-8p on 10/30/15; Nielsen Social Content Ratings.

ABOUT CROWN MEDIA FAMILY NETWORKS

Crown Media Family Networks is the umbrella unit subsidiary of Hallmark Cards, Inc., housing cable's leading family friendly networks, Hallmark Channel and Hallmark Movies & Mysteries, as well as their corresponding digital extensions HallmarkChannel.com and HallmarkMoviesandMysteries.com. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 90 million subscribers and Hallmark Movies & Mysteries in 67 million homes in the United States. Hallmark Channel features an ambitious slate of new, original content, including movies; scripted series, such as "When Calls the Heart," and "Good Witch" and "Chesapeake Shores"; annual specials including "Hero Dog Awards" and "Kitten Bowl"; world premieres of Hallmark Hall of Fame presentations, and a daily, two-hour lifestyle show, "Home & Family." Hallmark Channel is also home to the popular annual holiday franchise "Countdown to Christmas," featuring a lineup of 24/7 holiday programming. Rounding out the network's lineup are television's most beloved comedy and drama series, including "The Golden Girls," "The Middle," "Frasier," "Last Man Standing" and "Home Improvement." Hallmark Movies & Mysteries is a separate 24-hour, digital cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, "Most Wonderful Movies of Christmas," as well as presentations from the multi-award-winning Hallmark Hall of Fame library. Hallmark Channel on Social Media: Facebook, Twitter, Pinterest, YouTube Hallmark Movies & Mysteries on Social Media: Facebook, Twitter





  [november 2016]  
S
M
T
W
T
F
S
  


· LOVE ALWAYS, SANTA (HMC)
· MISTLETOE PROMISE, THE (HALLMARK)
· PERFECT CHRISTMAS, A (HALLMARK)





most recent ratings | view all posts
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.