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[11/27/16 - 08:58 AM]
"SNL" Rebroadcast Matches Its 18-49 Rating in the Local People Meters for the Same Night Last Year
NBC spins the numbers for Saturday, November 26.
[via press release from NBC]

In Late-Night Metered-Market Ratings for Saturday Night:

· The Nov. 26 "Saturday Night Live" rebroadcast, with host Lin-Manuel Miranda and musical guest Twenty One Pilots, averaged a 2.8 rating, 7 share in household results from the 56 markets metered by Nielsen Media Research and a 1.2/6 in adults 18-49 in the 25 markets with local people meters.

· Besides this season's one pre-election rebroadcast on Oct. 29 (1.3 with host Margot Robbie and musical guest The Weeknd), no "SNL" encore has rated higher than last night's 1.2 in the local people meters since Feb. 20 (1.3 with host Adam Driver and musical guest Chris Stapleton). The last time an "SNL" encore topped a 1.3 was April 25, 2015 (1.4 with host Chris Hemsworth and musical guest Zac Brown Band).

· "SNL" matched its 18-49 rating in the local people meters for the same night last year (1.2 vs. 1.2 on Nov. 28, 2015) and retained 97% in metered-market households (2.8 vs. 2.9).

· National ratings, including viewer totals, for last night's "Saturday Night Live" encore are due from Nielsen on Wednesday.

· Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +59% in 18-49 and +3.572 million persons or +45% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.39 rating in 18-49 nationally and 8.002 million viewers overall, and in L+7, "SNL" has grown to a 3.80 in 18-49 and 11.574 million viewers.

· Versus the same point last season, "SNL" originals are up +39% in 18-49 nationally (3.80 vs. 2.73) and +3.017 million persons or +35% in total viewers (11.574 million vs. 8.557 million).

· The average 11.574 million viewers in L+7 makes this the show's most-watched season at this point in 24 years (versus prior seasons' original telecasts through comparable dates), best since 1992 (11.754 million for that season's first six originals).

· The 3.80 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008 (4.59).

Saturday Primetime Ratings:

An encore of Thursday afternoon's telecast of "The National Dog Show Presented by Purina" (0.5/2 in 18-49, 3.1 million viewers overall from 8-10 p.m. ET):

· Is close to rounding up to a 0.6 (currently reporting a 0.54 in these preliminary fast-affiliate ratings).

· Maintained 100% of the event's last Saturday primetime rebroadcast in adult 18-49 rating (0.5 vs. 0.5 on Saturday, Nov. 29, 2014).

· Ranked #2 in the slot among the Big 4 networks in total viewers.

"SNL Vintage," with an encore of the Nov. 18, 1989 telecast of "Saturday Night Live" with host Woody Harrelson and musical guest David Byrne, averaged a 0.5/2 in 18-49 and 2.3 million viewers overall from 10-11 p.m. ET.

NOTE: Ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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