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[12/19/16 - 06:57 AM]
Bucs-Cowboys "SNF" Jumps 31% vs. the Comparable Year-Ago Game to an 8-Year High for Week 15
NBC spins the numbers for Sunday, December 18.

[via press release from NBC]

Sunday Primetime Ratings:

NBC Sports coverage of the "Sunday Night Football" game featuring the Tampa Bay Buccaneers at the Dallas Cowboys averaged a 15.3 rating, 25 share from 8:30-11:30 p.m. ET in household results from the 56 markets metered by Nielsen Media Research (not including digital data), making it NBC's second-best Sunday overnight of the season (behind only the 16.5/26 for the previous week's Cowboys-Giants matchup).

It's also the best metered-market rating for a Week 15 NBC "SNF" game in eight years (since Giants-Cowboys in 2008, 15.4/24).

The 15.3 is a +31% jump versus the year-ago Week 15 game (Cardinals-Eagles, 11.7/19).

The Buccaneers-Cowboys "SNF" rating peaked at a 15.9/29 from 11-11:30 p.m. ET.

Top markets for Buccaneers-Cowboys on NBC: Dallas 40.6/60; San Antonio 27.7/42; Austin 25.3/45; Albuquerque 24.6/36; Richmond 23.3/34; Tampa 23.0/36; Norfolk 23.0/36; Memphis 20.2/29; New Orleans 19.1/26; Las Vegas 19.0/31.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Sunday Primetime Ratings:

Regarding this morning's Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to change for live sports coverage.

In these preliminary results, NBC ranks #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and every other key category in the fast-affiliate ratings.

In time zone-adjusted household results, NBC Sports coverage of the "Sunday Night Football" game featuring the Tampa Bay Buccaneers at the Dallas Cowboys averaged a 15.3 rating, 25 share from 8:30-11:30 p.m. ET in household results from the 56 markets metered by Nielsen Media Research (not including digital data), to rank as NBC's second-best Sunday overnight of the season (behind only the 16.5/26 for the previous week's Cowboys-Giants matchup).

It's also the best metered-market rating for a Week 15 NBC "SNF" game in eight years (since Giants-Cowboys in 2008, 15.4/24).

The 15.3 is a +31% jump versus the year-ago Week 15 game (Cardinals-Eagles, 11.7/19).

The Buccaneers-Cowboys "SNF" rating peaked at a 15.9/29 from 11-11:30 p.m. ET.

Top markets for Buccaneers-Cowboys on NBC: Dallas 40.6/60; San Antonio 27.7/42; Austin 25.3/45; Albuquerque 24.6/36; Richmond 23.3/34; Tampa 23.0/36; Norfolk 23.0/36; Memphis 20.2/29; New Orleans 19.1/26; Las Vegas 19.0/31.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· SUNDAY NIGHT FOOTBALL (NBC)





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