or


[01/03/17 - 08:55 AM]
"Celebrity Apprentice" Ranks #2 Among the Big 4 in Its Slot in 18-49
NBC spins the numbers for Monday, January 2.

[via press release from NBC]

Monday Primetime Ratings:

Note that NBC affiliates that are Hearst station are not currently being carried in DirecTV homes.

The premiere of "The Celebrity Apprentice" (1.3/4 in 18-49, 4.9 million viewers overall from 8-10 p.m. ET):

· Ranks #2 in the time period among the Big 4 networks in adults 18-49.

· Facing exceptional competition, particularly for male viewers, from Rose Bowl coverage on ESPN (the prior "Apprentice" premiere and Sunday preview faced no major sports competition), ties for #1 among those nets in men 25-54 and ranks #2 or tied for #2 in adults, men and women 18-34 and men and women 18-49.

· Finishes within 0.4 of a point of the finale of the prior cycle in 18-49 (1.3 vs. 1.7 from 8-10:01 p.m. on Monday, Feb. 16, 2015).

· Maintains its 1.3 rating from its first half-hour to its fourth.

· The regular-slot premiere of the prior cycle, which faced no major sports competition, averaged a 2.0 from 8-10 p.m. on Monday, Jan. 5, 2015 and 6.485 million in total viewers). Also a special Sunday preview two years ago averaged a 2.4 in 18-49 from 9-11 p.m. on Sunday, Jan. 4, 2015 and 6.811 million in total viewers.

· Will add significant viewership via time-shifting and VOD - the prior cycle of "The Celebrity Apprentice" increased by +26% in 18-49 rating going from L+SD to L+7 (from a 1.89 rating to a 2.38) and 1.3 million viewers overall (from 6.3 million to 7.6 million)

A second Monday preview of "The Wall" (1.2/4 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET):

· Retains 92% of its lead-in from the "Celebrity Apprentice" premiere in both adults 18-49 (1.2 vs. 1.3) and total viewers (4.538 million vs. 4.931 million).

· Ties for #1 in the slot among ABC, CBS and NBC in adults 18-49.

· Despite the 10 p.m. hour, maintains or increases its Nielsens from half-hour to half-hour in every key measure.

· "The Wall" debuts in its regular Tuesday 8 p.m. time period tonight.

· Upscale: The earlier preview of "The Wall" attracted a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those upscale homes).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.7/4 with an encore telecast; "Late Show with Stephen Colbert," 1.6/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.5/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 0.8/3 in metered-market households; CBS's "Late Late Show," 0.8/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49; "Late Late Show," 0.2/1 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [january 2017]  
S
M
T
W
T
F
S


· APPRENTICE, THE (NBC)
· WALL, THE (NBC)





most recent ratings | view all posts
[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/23/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC Tops Demos, Snaps NBC Win Streak
The Peacock however wins the evening among total viewers.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.

[05/19/17 - 03:51 PM]
"The Daily Show with Trevor Noah" Has Most-Watched Week Ever
Comedy Central spins the numbers for the week of May 15-18.

[05/19/17 - 08:21 AM]
Thursday's Broadcast Ratings: "Grey's," "Scandal" Finales Put ABC on Top
The Alphabet wins the evening in both total viewers and adults 18-49.

[05/18/17 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Keep Demo Crown
The drama remains the night's most-watched program among adults 18-49.

[05/17/17 - 08:34 AM]
Tuesday's Broadcast Ratings: "NCIS" Finales Put CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[05/16/17 - 01:42 PM]
NBA Western Conference Finals Game 1 on ABC Delivers Total Live Audience of 8.3 Million Viewers
ESPN spins the numbers for Sunday, May 14.

[05/16/17 - 08:30 AM]
The Debut Week of "Live with Kelly and Ryan" Builds to New 9-Week Highs
Disney/ABC Domestic Television spins the numbers for the week of May 1-5.

[05/16/17 - 08:26 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Continue Demo Reign
The Peacock's reality franchise once again wins the night among adults 18-49.

[05/15/17 - 01:26 PM]
TV One's "The Manns" Garners Consecutive Weeks of Growth Among Total Viewers
TV One further spins the numbers for the series to date.

[05/15/17 - 08:31 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demos
The Peacock wins the night with a modest 1.0 average adults 18-49 rating in primetime.