or


[01/03/17 - 08:55 AM]
"Celebrity Apprentice" Ranks #2 Among the Big 4 in Its Slot in 18-49
NBC spins the numbers for Monday, January 2.

[via press release from NBC]

Monday Primetime Ratings:

Note that NBC affiliates that are Hearst station are not currently being carried in DirecTV homes.

The premiere of "The Celebrity Apprentice" (1.3/4 in 18-49, 4.9 million viewers overall from 8-10 p.m. ET):

· Ranks #2 in the time period among the Big 4 networks in adults 18-49.

· Facing exceptional competition, particularly for male viewers, from Rose Bowl coverage on ESPN (the prior "Apprentice" premiere and Sunday preview faced no major sports competition), ties for #1 among those nets in men 25-54 and ranks #2 or tied for #2 in adults, men and women 18-34 and men and women 18-49.

· Finishes within 0.4 of a point of the finale of the prior cycle in 18-49 (1.3 vs. 1.7 from 8-10:01 p.m. on Monday, Feb. 16, 2015).

· Maintains its 1.3 rating from its first half-hour to its fourth.

· The regular-slot premiere of the prior cycle, which faced no major sports competition, averaged a 2.0 from 8-10 p.m. on Monday, Jan. 5, 2015 and 6.485 million in total viewers). Also a special Sunday preview two years ago averaged a 2.4 in 18-49 from 9-11 p.m. on Sunday, Jan. 4, 2015 and 6.811 million in total viewers.

· Will add significant viewership via time-shifting and VOD - the prior cycle of "The Celebrity Apprentice" increased by +26% in 18-49 rating going from L+SD to L+7 (from a 1.89 rating to a 2.38) and 1.3 million viewers overall (from 6.3 million to 7.6 million)

A second Monday preview of "The Wall" (1.2/4 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET):

· Retains 92% of its lead-in from the "Celebrity Apprentice" premiere in both adults 18-49 (1.2 vs. 1.3) and total viewers (4.538 million vs. 4.931 million).

· Ties for #1 in the slot among ABC, CBS and NBC in adults 18-49.

· Despite the 10 p.m. hour, maintains or increases its Nielsens from half-hour to half-hour in every key measure.

· "The Wall" debuts in its regular Tuesday 8 p.m. time period tonight.

· Upscale: The earlier preview of "The Wall" attracted a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those upscale homes).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.7/4 with an encore telecast; "Late Show with Stephen Colbert," 1.6/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.5/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 0.8/3 in metered-market households; CBS's "Late Late Show," 0.8/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49; "Late Late Show," 0.2/1 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [january 2017]  
S
M
T
W
T
F
S


· APPRENTICE, THE (NBC)
· WALL, THE (NBC)





most recent ratings | view all posts
[10/22/19 - 08:32 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Take Home Demo Honors
The network wins the night among adults 18-49 while ABC is the most-watched broadcaster overall.

[10/21/19 - 08:37 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Victory
The Peacock once again takes home top honors in all categories on Sunday.

[10/20/19 - 09:16 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Charts
The Alphabet leads the night in both total viewers and adults 18-49.

[10/19/19 - 08:32 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Hold Onto Demo Crown
The network edges the competition among adults 18-49 while CBS remains the most-watched network.

[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.