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[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.
[via press release from NBC]

In Late-Night Metered-Market Ratings for Saturday Night:

· The Jan. 14 telecast of "Saturday Night Live," with host Felicity Jones and musical guest Sturgill Simpson, scored a 4.3 rating, 11 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 2.0/9 in adults 18-49 in the 25 markets with local people meters.

· Both the 4.3 rating in households and the 2.0 in 18-49 in the metered markets top the last eight "Saturday Night Live" originals from last season, excluding the April 23 Prince tribute.

· "Saturday Night Live" is the #1 non-sports telecast of the night on the Big 4 networks in both metered-market households and in adults 18-49 in the local people meters, outrating all primetime entertainment programs on those nets.

· National ratings, including viewer totals, for last night's "Saturday Night Live" are due from Nielsen on Tuesday.

· Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +58% in 18-49 and +3.280 million persons or +44% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.25 rating in 18-49 nationally and 7.525 million viewers overall, and in L+7, "SNL" grew to a 3.55 in 18-49 and 10.805 million viewers.

· Versus the same point last season, "SNL" originals are up +27% in 18-49 nationally (3.55 vs. 2.79) and +2.317 million persons or +27% in total viewers (10.805 million vs. 8.488 million).

· The average 10.805 million viewers in L+7 makes this the show's most-watched season at this point in 24 years (versus prior seasons' original telecasts through comparable dates), best since 1992 (12.308 million for that season's first eleven originals).

· The 3.55 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008 (4.34 for that season's first eleven originals).

Saturday Primetime Ratings:

"Dateline Saturday Night Mystery" (0.7/2 in 18-49, 1.0 in 25-54, 4.1 million viewers overall from 8-10 p.m. ET):

· Equals the show's highest rating since April 9 in 18-49 (0.8).

· Maintains 100% of its prior telecast in 18-49 (0.7 vs. 0.7 on Nov. 12), 91% in adults 25-54 (1.0 vs. 1.1) and 99% in total viewers (4.064 million vs. 4.088 million).

· Is #1 among non-sports programs on the Big 4 in the time period in total viewers.

· Increases by +50% from its first half-hour to its fourth in adults 18-49 (from a 0.6 rating to a 0.9), by +63% in adults 25-54 (0.8 to 1.3) and by +39% or 1.3 million persons in total viewers (3.4 million to 4.7 million).

"SNL Vintage" (0.7/2 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET, with an encore of the Nov. 18, 1978 telecast of "Saturday Night Live" with host Carrie Fisher and musical guest The Blues Brothers):

· Maintains 100% of the prior "SNL Vintage" encore in this slot in 18-49 rating (0.7 vs. 0.7 on Dec. 10) and grows +4% in total viewers (3.082 million vs. 2.951 million).

· Ranks #2 in the slot among ABC, CBS and NBC in all key categories (including a tie in men 18-34) and #1 excluding sports.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
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