TLC ENDS JANUARY AS ITS HIGHEST RATED IN THREE YEARS
- W25-54 up +33%, W18-34 up +20%, & W18-49 up +17% Versus Year Ago -
Continuing its strong 4Q16 momentum into the new year, January 2017 marked TLC's highest rated January in three years among all key women demos. For the month, TLC was up double-digits versus year ago with W25-54 up +33%, W18-34 up +20% and W18-49 up +17%. The network's stellar performance helped TLC remain among the top ad-supported cable networks in prime for the month ranking as #6 with W18-49, #7 with W25-54 and #9 with W18-34.
The network's success was driven by key series on several nights in January including season highs for SISTER WIVES which tied as TLC's highest rated Sunday in January ever with W25-54. This season of Sister Wives averaged 2.2M P2+ viewers and a 1.9 W25-54 rating, the series highest ratings since 2014.
In addition, TLC ranked #1 on Wednesdays with W18-49 driven by MY 600LB LIFE and Tyler Perry's TOO CLOSE TO HOME. The new season of MY 600LB LIFE returned on Wednesdays in January with 1.7M P2+ viewers, a 1.4 W25-54 rating (up +17% versus prior season), a 1.2 W18-49 ratings (up +9% versus prior season) and on pace to be the series' most watched and highest rated season ever. Also driving strong Wednesday performance was the sophomore season of TLC's first ever scripted series Tyler Perry's TOO CLOSE TO HOME earning 1.6M P2+ viewers (+60% versus Season 1), ratings highs with 1.1 W25-54 (+38% versus Season 1) and 1.0 W18-49 (+67% versus Season 1).
Continuing the network's ratings streak, the Tuesday, January 24 season premiere of MY BIG FAT FABULOUS averaged 1.6M P2+ viewers and a 1.3 W25-54 rating, making it the series' most watched and highest rated episode ever.
Source: Nielsen, Jan 2017 (12/26/16-1/29/17), Jan 2016 (12/28/15-1/31/16) and 4Q16 (10/26/16-12/25/16). Includes Ties. L+3 Cov Rtg/0
Offering remarkable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life's milestone moments. TLC ended 2016 strong ranked as the #6 Female ad-supported Cable network in prime with W25-54; a top 10 network for the 10th year in a row.
TLC is a global brand available in more than 91 million homes in the US and 325 million households in 220 countries and territories. Viewers can enjoy their favorite shows anytime, anywhere through TLCgo-the network's TVE offering featuring live and on demand access to complete seasons. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC on Facebook, Instagram, Twitter, Snapchat and Pinterest. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), reaching 3 billion cumulative viewers in 220 countries and territories to satisfy curiosity and engage superfans with a portfolio of premium nonfiction, sports and kids programming brands.