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[02/12/17 - 08:57 AM]
Saturday's Broadcast Ratings: NBA Sparks Easy Victory for ABC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (2/11/17):

ABC (4.677 million viewers, #1; adults 18-49: 1.7, #1) was the network to beat on Saturday with its weekly coverage of "NBA Countdown" (4.028 million viewers, #4; adults 18-49: 1.3, #2) and "NBA Saturday Primetime on ABC" (4.807 million viewers, #1; adults 18-49: 1.8, #1).

NBC (4.161 million viewers, #2; adults 18-49: 0.7, #2) then was the silver draw with "Dateline Saturday Night Mystery" (4.458 million viewers, #2; adults 18-49: 0.7, #4) and "SNL Vintage" (3.568 million viewers, #5; adults 18-49: 0.8, #3).

Next up was CBS (3.362 million viewers, #3; adults 18-49: 0.4, #3) with a new "Ransom" (3.156 million viewers, #6; adults 18-49: 0.4, #T6) followed by "48 Hours" (2.535 million viewers, #7; adults 18-49: 0.4, #T6) and second "48 Hours" (4.395 million viewers, #3; adults 18-49: 0.6, #5).

And finally, encores of "24: Legacy" (1.240 million viewers, #9; adults 18-49: 0.3, #T8) and a second "24: Legacy" (1.378 million viewers, #8; adults 18-49: 0.3, #T8) closed out the night for FOX (1.309 million viewers, #4; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

· "Saturday Night Live" has scored the show's highest metered-market household rating since January 2011.

· The Feb. 11 telecast, with host Alec Baldwin and musical guest Ed Sheeran, scored a 7.2 rating, 18 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 3.6/18 in adults 18-49 in the 25 markets with local people meters.

· The 7.2 in metered-market households is the highest for "Saturday Night Live" since Jan. 8, 2011, when the telecast hosed by Jim Carrey and featuring musical guest The Black Keys averaged a 7.8 on the night of an NFL overrun. The 3.6 in 18-49 is the strongest "SNL" rating in the local people meters since the Nov. 12, 2016 edition (with host Dave Chappelle and musical guest A Tribe Called Quest, 3.9).

· The 3.6 in 18-49 is also the #1 rating of the week to date in the local people meters, topping all primetime programs thus far this week.


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/13/16):

CBS (9.315 million viewers, #1; adults 18-49: 1.6, #1) was the network to beat on Saturday with a special "48 Hours" (4.710 million viewers, #2; adults 18-49: 0.8, #T3) followed by "Campaign 2016: Republican Debate" (11.618 million viewers, #1; adults 18-49: 1.9, #1).

FOX (4.438 million viewers, #2; adults 18-49: 1.0, #2) then claimed the silver with its presentation of "NASCAR Sprint Unlimited at Daytona" (4.438 million viewers, #4; adults 18-49: 1.0, #2).

Next up was NBC (4.000 million viewers, #3; adults 18-49: 0.8, #3) with a two-hour "Dateline NBC" (4.571 million viewers, #3; adults 18-49: 0.8, #T3) and "Saturday Night Live" (2.859 million viewers, #5; adults 18-49: 0.7, #5).

And finally, repeats of "Scandal" (1.399 million viewers, #7; adults 18-49: 0.2, #T7), "How to Get Away with Murder" (1.080 million viewers, #8; adults 18-49: 0.2, #T7) and a new "20/20" (2.576 million viewers, #6; adults 18-49: 0.5, #6) on ABC (1.685 million viewers, #4; adults 18-49: 0.3, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· The Feb. 13 telecast of "Saturday Night Live," with host Melissa McCarthy and musical guest Kanye West, averaged a 4.4 rating, 11 share in household results from the 56 markets metered-by Nielsen Media Research and a 2.3/11 in adults 18-49 in the 25 markets with local people meters.

· Versus the show's one original telecast in February of last year, "SNL" grew by +16% in metered-market households (4.4 vs. 3.8 on Feb. 28, 2015) and by +21% in 18-49 in the local people meters (2.3 vs. 1.9).

· "Saturday Night Live" was the #1 non-news telecast of the night on the Big 4 networks in metered-market households and in 18-49 in the local people meters, outrating all primetime entertainment programming on those networks in both categories.

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by 48% going from L+SD to L+7 in national adult 18-49 rating (1.97 to 2.92) and +2.235 million persons in total viewers (6.458 million to 8.693 million).

Source: Nielsen Media Research





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