"THE 59TH ANNUAL GRAMMY AWARDS" DELIVERS 26.05 MILLION VIEWERS, LARGEST AUDIENCE SINCE 2014
The GRAMMYs Also Posts Year-to-Year Growth in Adults 18-49 and Adults 18-34
The GRAMMYs Rank as the Season's #1 Entertainment Special in Viewers
On GRAMMY Day, CBS All Access Breaks New Record for Daily Sign-ups
THE 59TH ANNUAL GRAMMY AWARDS delivered its largest audience since 2014 and also posted year-to-year growth in key demographics, according to Nielsen time zone adjusted fast affiliate ratings for Sunday, Feb. 12.
THE 59TH ANNUAL GRAMMY AWARDS delivered 26.05 million viewers, up +4% from last year (from 24.93m), its largest audience since 2014. Among key demographics, the awards broadcast was up +1% in adults 18-49 (7.8 from 7.7), +3% in adults 18-34 (6.6 from 6.4) and even in adults 25-54 (9.0).
CBS All Access, the CBS Television Network's digital subscription video-on-demand live streaming service, broke a new record for daily sign-ups, surpassing last year's GRAMMY AWARDS. In addition, traffic across CBS's digital platforms also hit a new GRAMMY Day record with total time spent up +94% over last year's GRAMMY broadcast. THE 59th ANNUAL GRAMMY AWARDS was the most social awards program on TV this season, according to Nielsen Social.