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[03/11/17 - 08:48 AM]
Friday's Broadcast Ratings: CBS Holds Off Demo Competition
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (3/10/17):

CBS (8.900 million viewers, #1; adults 18-49: 1.1, #1) edged out the competition with new episodes of "MacGyver" (8.019 million viewers, #3; adults 18-49: 1.0, #T4), "Hawaii Five-0" (9.296 million viewers, #2; adults 18-49: 1.1, #T1) and "Blue Bloods" (9.385 million viewers, #1; adults 18-49: 1.1, #T1).

NBC (4.710 million viewers, #2; adults 18-49: 1.0, #2) then was a close second among adults 18-49 with a new "Grimm" (4.243 million viewers, #6; adults 18-49: 0.8, #T7) and the expanded "Dateline NBC" (4.944 million viewers, #5; adults 18-49: 1.1, #T1).

Next up was ABC (4.334 million viewers, #3; adults 18-49: 0.9, #3) with new episodes of "Last Man Standing" (5.788 million viewers, #4; adults 18-49: 1.0, #T4) and "Dr. Ken" (4.123 million viewers, #8; adults 18-49: 0.8, #T7) plus a repeat "Shark Tank" (4.134 million viewers, #7; adults 18-49: 0.9, #6) and a new "20/20" (3.913 million viewers, #9; adults 18-49: 0.8, #T7).

Meanwhile, The CW (1.164 million viewers, #5; adults 18-49: 0.5, #4) offered up its special "The Vampire Diaries: Forever Yours" (1.142 million viewers, #13; adults 18-49: 0.4, #T11) followed by the series finale of "The Vampire Diaries" (1.187 million viewers, #12; adults 18-49: 0.5, #10).

And finally, a repeat "Rosewood" (1.784 million viewers, #10; adults 18-49: 0.4, #T11) and a new "Sleepy Hollow" (1.783 million viewers, #11; adults 18-49: 0.4, #T11) on FOX (1.784 million viewers, #4; adults 18-49: 0.4, #5) rounded out the night.

Week-to-week changes (adults 18-49):
+37.50% - Dateline NBC
+25.00% - The Vampire Diaries
0.00% - Blue Bloods (vs. 2/17/17)
0.00% - Hawaii Five-0 (vs. 2/24/17)
0.00% - Grimm
0.00% - Sleepy Hollow
-9.09% - MacGyver (vs. 2/24/17)
-9.09% - Last Man Standing (vs. 2/24/17)
-11.11% - Dr. Ken (vs. 2/24/17)
-20.00% - 20/20 (vs. 2/24/17)

Year-to-year changes (adults 18-49):
+66.67% - The Vampire Diaries (vs. Various)
+33.33% - The Vampire Diaries: Forever Yours (vs. Just for Laughs Starring Howie Mandel (Repeat))
+22.22% - Dateline NBC (vs. Grimm/Dateline NBC)
+14.29% - Grimm (vs. Caught on Camera with Nick Cannon)
0.00% - Hawaii Five-0
0.00% - MacGyver (vs. The Amazing Race)
-9.09% - Last Man Standing
-11.11% - Dr. Ken
-15.38% - Blue Bloods
-20.00% - Sleepy Hollow (vs. Second Chance)
-27.27% - 20/20

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5 with an encore telecast; "Late Show with Stephen Colbert," 2.8/7; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households with an encore; CBS's "Late Late Show," 1.3/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/11/16):

ABC (5.443 million viewers, #2; adults 18-49: 1.2, #1) claimed the demo crown on Friday with its mix of "Last Man Standing" (6.409 million viewers, #3; adults 18-49: 1.1, #T3), "Dr. Ken" (4.721 million viewers, #7; adults 18-49: 0.9, #T7), "Shark Tank" (5.827 million viewers, #4; adults 18-49: 1.3, #T1) and "20/20" (4.939 million viewers, #6; adults 18-49: 1.1, #T3).

CBS (7.887 million viewers, #1; adults 18-49: 1.1, #2) then was a close second with its trio of "The Amazing Race" (5.703 million viewers, #5; adults 18-49: 1.0, #6), "Hawaii Five-0" (8.011 million viewers, #2; adults 18-49: 1.1, #T3) and "Blue Bloods" (9.947 million viewers, #1; adults 18-49: 1.3, #T1).

Next up was NBC (3.926 million viewers, #3; adults 18-49: 0.8, #3) and its lineup of "Caught on Camera with Nick Cannon" (3.444 million viewers, #10; adults 18-49: 0.7, #11), "Grimm" (4.095 million viewers, #9; adults 18-49: 0.9, #T7) and "Dateline NBC" (4.238 million viewers, #8; adults 18-49: 0.9, #T7).

Meanwhile, FOX (2.450 million viewers, #4; adults 18-49: 0.7, #4) offered up fresh installments of "Sleepy Hollow" (2.972 million viewers, #11; adults 18-49: 0.8, #10) and "Second Chance" (1.927 million viewers, #12; adults 18-49: 0.5, #12).

And finally, repeats of "Just for Laughs Starring Howie Mandel" (1.285 million viewers, #13; adults 18-49: 0.3, #T13) and "Whose Line Is It Anyway?" (1.020 million viewers, #14; adults 18-49: 0.3, #T13) closed out the night on The CW (1.219 million viewers, #5; adults 18-49: 0.3, #5).

Week-to-week changes (adults 18-49):
+22.22% - 20/20
+14.29% - Sleepy Hollow
+8.33% - Blue Bloods (vs. 2/26/16)
+8.33% - Shark Tank (vs. 2/26/16)
0.00% - Hawaii Five-0 (vs. 2/26/16)
0.00% - Last Man Standing (vs. 2/26/16)
0.00% - Dateline NBC
0.00% - Grimm
0.00% - Caught on Camera with Nick Cannon (vs. 2/26/16)
0.00% - Second Chance
-9.09% - The Amazing Race
-18.18% - Dr. Ken

Year-to-year changes (adults 18-49):
+40.00% - Caught on Camera with Nick Cannon (vs. Grimm (Repeat))
0.00% - 20/20
0.00% - Sleepy Hollow (vs. World's Funniest Fails)
-8.33% - Last Man Standing
-10.00% - Dr. Ken (vs. Cristela)
-13.33% - Blue Bloods
-15.38% - Hawaii Five-0
-25.00% - Dateline NBC
-25.00% - Grimm (vs. Dateline NBC)
-27.78% - Shark Tank
-28.57% - Second Chance (vs. Glee)
-33.33% - The Amazing Race

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/5 with an encore telecast; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/3 in metered-market households with an encore) tied CBS's "Late Late Show" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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