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[04/02/17 - 08:24 AM]
Saturday's Broadcast Ratings: CBS Wins Big with NCAA Final Four
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (4/1/17):

CBS (16.565 million viewers, #1; adults 18-49: 4.8, #1) dominated the competition on Saturday with its coverage of the "NCAA Men's Basketball Tournament" (20.744 million viewers, #1; adults 18-49: 5.5, #1), a "NCAA Men's Basketball Championship Update" (15.100 million viewers, #3; adults 18-49: 4.4, #3) and more "NCAA Men's Basketball Tournament" (15.886 million viewers, #2; adults 18-49: 4.7, #2).

ABC (2.038 million viewers, #2; adults 18-49: 0.4, #2) then was a distant second with encores of "The Golbergs" (1.763 million viewers, #7; adults 18-49: 0.3, #T7), "Imaginary Mary" (1.861 million viewers, #5; adults 18-49: 0.4, #T5) and "The Catch" (1.313 million viewers, #9; adults 18-49: 0.3, #T7) plus a special "20/20 Saturday" (2.991 million viewers, #4; adults 18-49: 0.5, #4).

Next up was NBC (1.797 million viewers, #3; adults 18-49: 0.3, #T3) with its presentation of the "World Figure Skating Championships" (1.823 million viewers, #6; adults 18-49: 0.2, #T10) and "SNL Vintage" (1.746 million viewers, #8; adults 18-49: 0.4, #T5).

And finally, rebroadcasts of "Bones" (1.121 million viewers, #10; adults 18-49: 0.3, #T7) and "APB" (1.075 million viewers, #11; adults 18-49: 0.2, #T10) rounded out the night for FOX (1.098 million viewers, #4; adults 18-49: 0.3, #T3).

In late-night metered market ratings (via NBC's press release):

· An April 1 encore of "Saturday Night Live," with host Alec Baldwin and musical guest Ed Sheeran, has averaged a 3.3 rating, 8 share in households in Nielsen's 56 metered markets and a 1.2/7 in 18-49 in the 25 markets with local people meters.

· Versus what the show averaged last year with April encores, last night's "Saturday Night Live" is up +27% in metered-market households (3.3 vs. 2.6). In fact, the 3.3 rating beats every rebroadcast "SNL" of last season.

· Last night's "Saturday Night Live" encore was the #1 non-sports show of the night on the broadcast networks in metered-market households and 18-49 in the local people meters, outrating every Saturday primetime entertainment telecast on those nets in both measures.


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/2/16):

CBS (3.611 million viewers, #1; adults 18-49: 0.6, #1) claimed top honors on a low key Saturday with its mix of "Rush Hour" (2.151 million viewers, #7; adults 18-49: 0.4, #T5), "48 Hours" (4.093 million viewers, #3; adults 18-49: 0.7, #2) and a new "48 Hours" (4.589 million viewers, #1; adults 18-49: 0.8, #1).

NBC (3.311 million viewers, #2; adults 18-49: 0.5, #2) then took home the silver with a new "Dateline NBC" (4.547 million viewers, #2; adults 18-49: 0.6, #3) and the "2016 World Figure Skating Championships" (2.693 million viewers, #5; adults 18-49: 0.4, #T5).

Next up was ABC (2.418 million viewers, #3; adults 18-49: 0.4, #3) with the feature "Mirror Mirror" (2.195 million viewers, #6; adults 18-49: 0.4, #T5) and a special "20/20 Saturday" (2.863 million viewers, #4; adults 18-49: 0.5, #4).

And finally, repeats of "Rosewood" (1.116 million viewers, #9; adults 18-49: 0.2, #9) and "Lucifer" (1.179 million viewers, #8; adults 18-49: 0.3, #8) on FOX (1.147 million viewers, #4; adults 18-49: 0.3, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· The April 2 telecast of "Saturday Night Live," with host Peter Dinklage and musical guest Gwen Stefani, averaged a 4.0 rating, 10 share in household results from the 56 markets metered by Nielsen Media Research and a 1.9/9 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" was the #1 telecast of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, ahead of all primetime programs on those nets in both measures.

· "Saturday Night Live" grew +8% versus the same night last year in metered-market households (4.0 vs 3.7 on April 4, 2015).

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +50% going from L+SD to L+7 in adults 18-49 (1.93 to 2.89) and +2.246 million persons in total viewers (6.348 million to 8.594 million).

Source: Nielsen Media Research





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