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[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (4/22/17):

NBC (2.277 million viewers, #2; adults 18-49: 0.7, #1) led the demo race on Saturday with its coverage of the "NHL Playoffs: Montreal at NY Rangers" (2.277 million viewers, #5; adults 18-49: 0.7, #1).

CBS (3.660 million viewers, #1; adults 18-49: 0.4, #T2) then was the most-watched network with a repeat "NCIS: Los Angeles" (3.682 million viewers, #2; adults 18-49: 0.4, #T4) followed by "Training Day" (3.241 million viewers, #3; adults 18-49: 0.4, #T4) and "48 Hours" (4.059 million viewers, #1; adults 18-49: 0.6, #2).

Next up was ABC (1.912 million viewers, #3; adults 18-49: 0.4, #T2) and its repeat lineup of "The Toy Box" (1.625 million viewers, #7; adults 18-49: 0.3, #T7), another "The Toy Box" (1.762 million viewers, #6; adults 18-49: 0.4, #T4) and "20/20 Saturday" (2.349 million viewers, #4; adults 18-49: 0.5, #3).

And finally, encores of "MasterChef Junior" (0.941 million viewers, #9; adults 18-49: 0.3, #T7) and "Showtime at the Apollo" (1.095 million viewers, #8; adults 18-49: 0.3, #T7) on FOX (1.018 million viewers, #4; adults 18-49: 0.3, #4) rounded out the night.

In late-night metered market ratings (via NBC's press release):

· An April 22 encore of "Saturday Night Live," with host Tom Hanks and musical guest Lady Gaga, has averaged a 2.8 rating, 7 share in households in Nielsen's 56 metered markets and a 1.1/6 in 18-49 in the 25 markets with local people meters.

· Versus what the show averaged last year with April encores, last night's "Saturday Night Live" is up +8% in metered-market households (2.8 vs. 2.6).

· Last night's "Saturday Night Live" encore was the #1 show of the night on the broadcast networks in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in that key measure.


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/23/16):

NBC (2.961 million viewers, #2; adults 18-49: 1.0, #1) was the network to beat among adults 18-49 with its coverage of the "NHL Playoffs: St. Louis at Chicago" (2.961 million viewers, #4; adults 18-49: 1.0, #1).

CBS (4.495 million viewers, #1; adults 18-49: 0.6, #T2) then was the most-watched broadcaster with a repeat "NCIS: Los Angeles" (3.585 million viewers, #3; adults 18-49: 0.4, #T6), a new "48 Hours" (4.598 million viewers, #2; adults 18-49: 0.7, #3) and a second "48 Hours" (5.304 million viewers, #1; adults 18-49: 0.9, #2).

Next up was ABC (2.367 million viewers, #3; adults 18-49: 0.6, #T2) with the feature "Monsters University" (2.443 million viewers, #5; adults 18-49: 0.6, #4) and a special "20/20 Saturday" (2.217 million viewers, #6; adults 18-49: 0.5, #5).

And finally, FOX (1.279 million viewers, #4; adults 18-49: 0.4, #4) closed out the night with a repeat "American Grit" (1.211 million viewers, #8; adults 18-49: 0.4, #T6) and a second encore "American Grit" (1.348 million viewers, #7; adults 18-49: 0.4, #T6).

In late-night metered market ratings (via NBC's press release):

· The April 23 telecast of "Saturday Night Live," a "Goodnight Sweet Prince" tribute episode, averaged a 4.5 rating, 11 share in household results from the 56 markets metered by Nielsen Media Research and a 2.1/11 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" ranked as the #1 telecast of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, ahead of all primetime programs on those networks in both measures.

· "Saturday Night Live" earned its highest metered-market household rating since Feb. 6 (5.1 with host Larry David and musical guest The 1975) and highest 18-49 rating in the local people meters since Feb. 13 (2.3 with host Melissa McCarthy and musical guest Kanye West).

Source: Nielsen Media Research





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