NICKELODEON WINS APRIL WITH YEAR-OVER-YEAR GROWTH IN KEY KIDS' DEMOS

NEW YORK - May 2, 2017-Continuing its number-one streak for the year to date, Nickelodeon closed April as the top-rated kids' network among Kids 2-11, Kids 6-11 and Kids 2-5--with year-over-year growth in each demo (+5% with K2-11; +6% with K6-11; +4% with K2-5) in total day. According to Nielsen Media Research for March 27-April 30, Nickelodeon averaged a 2.1/575K with K2-11; a 1.7/292K with Kids 6-11 (up +6%); and a 2.7/283K among Kids 2-5. Also, Nick was again home to the top shows for kids, including top-ranked Henry Danger and PAW Patrol.

For 2017 to date, Nick is number one with all three demos, with year-over-year growth: up +10% with Kids 2-11, up +7% with Kids 2-5 and up +6% with Kids 6-11.

Nick's April performance pushed ahead of Disney Channel by +62% with Kids 2-11, +13% among Kids 6-11; and +145% among K2-5. Nickelodeon also paced ahead of Cartoon Network by +110% with Kids 2-11; +55% among Kids 6-11; and +170% among Kids 2-5.

Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated kids' basic cable network for 22 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).