VH1'S FINAL SEASON OF "T.I. & TINY: THE FAMILY HUSTLE" DELIVERS HIGHEST RATED SEASON SINCE 2013
FINALE'S MILESTONE 100TH EPISODE DOMINATES SOCIAL MEDIA
(New York, New York) June 8, 2017 - Culminating with the series finale and 100th milestone episode, VH1's "T.I. & Tiny: The Family Hustle" finished with its highest rated season since 2013 (P18-49, L+3). The last bow of the 51 Minds produced "T.I. & Tiny: The Family Hustle" was up season over season in both P18-49 ratings (+36%) and total viewers (+28%).
The final episode (1.44 P18-49, L+3) was also the #2 most social non-sports show on cable.
"T.I. & Tiny: The Family Hustle" is executive produced by Christian Sarabia for 51 Minds, as well as Brian Sher and Stella Bulochnikov. For VH1, the series is executive produced by Nina L. Diaz, Liz Fine and Kristen Kelly.
VH1 is the dominant pop culture brand for adults 18-34. The network is available in 93 million U.S. households and has an array of digital channels and services including the VH1App, VH1.com, @VH1 and Love &Hip Hop: The Game. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB).
Source: Nielsen, Live+3, based on Coverage Ratings; Current season vs. prior full seasons among P18-49; Nielsen Social: Top cable series and specials excluding sports, 5/29/17