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[07/08/17 - 08:35 AM]
Friday's Broadcast Ratings: NBC Tops Demo Race with "Dateline"
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (7/7/17):

NBC (4.936 million viewers, #1; adults 18-49: 0.8, #1) held onto the top demo spot on Friday with a repeat of "America's Got Talent" (4.849 million viewers, #3; adults 18-49: 0.8, #2) and a new "Dateline NBC" (5.111 million viewers, #2; adults 18-49: 0.9, #1).

ABC (3.530 million viewers, #3; adults 18-49: 0.7, #2) then was a close second with its mix of "Shark Tank" (3.650 million viewers, #7; adults 18-49: 0.7, #T3), "Primetime: What Would You Do?" (3.757 million viewers, #6; adults 18-49: 0.7, #T3) and "20/20" (3.183 million viewers, #8; adults 18-49: 0.6, #T5).

Next up was CBS (4.698 million viewers, #2; adults 18-49: 0.5, #3) and second runs of "MacGyver" (4.052 million viewers, #5; adults 18-49: 0.5, #T7), "Hawaii Five-0" (4.590 million viewers, #4; adults 18-49: 0.5, #T7) and "Blue Bloods" (5.453 million viewers, #1; adults 18-49: 0.6, #T5).

Meanwhile, FOX (1.339 million viewers, #4; adults 18-49: 0.4, #4) offered up encores of "MasterChef" (1.448 million viewers, #9; adults 18-49: 0.5, #T7) and "Beat Shazam" (1.231 million viewers, #10; adults 18-49: 0.4, #10).

And finally, The CW (0.695 million viewers, #5; adults 18-49: 0.1, #5) rounded out the night with a new "Masters of Illusion" (0.984 million viewers, #11; adults 18-49: 0.2, #T11) and repeats of "Masters of Illusion" (0.897 million viewers, #12; adults 18-49: 0.2, #T11) and "Riverdale" (0.451 million viewers, #13; adults 18-49: 0.1, #13).

Week-to-week changes (adults 18-49):
0.00% - Dateline NBC (vs. 6/23/17)
-22.22% - Primetime: What Would You Do? (vs. 6/23/17)
-25.00% - 20/20
-33.33% - Masters of Illusion

Year-to-year changes (adults 18-49):
-22.22% - Primetime: What Would You Do? (vs. 20/20)
-33.33% - Masters of Illusion
-35.71% - Dateline NBC (vs. U.S. Olympic Trials: Women's Gymnastics)
-40.00% - 20/20

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5 with an encore telecast; "Late Show with Stephen Colbert," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline," averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/3 in metered-market households with an encore; CBS's "Late Late Show," 0.9/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.2/2 in 18-49 with an encore; "Late Late Show," 0.2/1 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/8/16):

NBC (4.887 million viewers, #2; adults 18-49: 1.2, #1) staked claim to the demo crown on Friday with its coverage of the "U.S. Olympic Trials: Track & Field" (3.953 million viewers, #8; adults 18-49: 0.9, #T3) and the "U.S. Olympic Trials: Women's Gymnastics" (5.354 million viewers, #2; adults 18-49: 1.4, #1).

CBS (4.971 million viewers, #1; adults 18-49: 0.7, #3) then was the most-watched broadcaster with its repeat lineup of "NCIS: Los Angeles" (4.673 million viewers, #5; adults 18-49: 0.7, #T6), "Hawaii Five-0" (4.983 million viewers, #4; adults 18-49: 0.7, #T6) and "Blue Bloods" (5.258 million viewers, #3; adults 18-49: 0.7, #T6).

Next up was ABC (4.752 million viewers, #3; adults 18-49: 0.9, #2) and its mix of a "Shark Tank" (4.170 million viewers, #7; adults 18-49: 0.8, #5) repeat, a special edition of "20/20" (4.239 million viewers, #6; adults 18-49: 0.9, #T3) and a regular "20/20" (5.847 million viewers, #1; adults 18-49: 1.0, #2).

Meanwhile, FOX (1.441 million viewers, #4; adults 18-49: 0.4, #4) offered up second runs of "Rosewood" (1.498 million viewers, #9; adults 18-49: 0.4, #T9) and "MasterChef" (1.384 million viewers, #10; adults 18-49: 0.4, #T9).

And finally, a new "Masters of Illusion" (1.128 million viewers, #11; adults 18-49: 0.3, #11) and repeats of "Masters of Illusion" (0.987 million viewers, #13; adults 18-49: 0.2, #T12) and "Penn & Teller: Fool Us" (1.047 million viewers, #12; adults 18-49: 0.2, #T12) closed out the night on The CW (1.052 million viewers, #5; adults 18-49: 0.2, #5).

Week-to-week changes (adults 18-49):
+11.11% - 20/20
0.00% - Masters of Illusion (vs. 6/24/16)

Year-to-year changes (adults 18-49):
+47.37% - U.S. Olympic Trials: Women's Gymnastics (vs. America's Got Talent (Repeat)/Dateline NBC)
+12.50% - U.S. Olympic Trials: Track & Field (vs. America's Got Talent (Repeat))
0.00% - 20/20 - 10:00
0.00% - Masters of Illusion
-10.00% - 20/20 - 9:00 (vs. Primetime: What Would You Do?)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7 with an encore telecast; "Late Show with Stephen Colbert," 1.7/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline," averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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