NEW SEASON OF TLC'S "OUTDAUGHTERED" RETURNS WITH HIGHEST RATINGS EVER
OutDaughtered and Rattled Premieres Help Propel the Network to #1 in W 18-49 for the Night in Ad-supported Cable
(Silver Spring, MD) - TLC's OutDaughtered, which follows the Busby family and their brood of adorable girls, returned strong premiering its third season of OutDaughtered with its highest rated episode ever among all key women's demos, with double-digit gains versus the prior season premiere [W25-54 (+36%; 1.5 vs. 1.1); W18-49 (+44%; 1.3 vs. 0.9); W18-34 (+33%; 1.2 vs. 0.9)] and the most watched episode ever garnering 1.9M P2+ viewers. The season premiere helped the network rank #1 on Tuesday night with W18-49 among all ad-supported cable.
Along with OUTDAUGHTERED, RATTLED helped drive the strong night for TLC with a 1.1 W25-54 rating, up +38% vs. its series premiere, and its highest rated episode ever with all key women's demos.
This Tuesday it's potty training plus double the multiples on OUTDAUGHTERED and RATTLED. At 9/8c, on OUTDAUGHTERED, two words strike fear in every parents heart: potty training. That time has come for the Busbys and they nothing can prepare Adam and Danielle for poop explosions times five. The quints are leaving smelly surprises all over the house, making mom and dad want to throw in the towel and bring on the diapers. Meanwhile, Adam stresses over whether Hazel will need another eye surgery even though he doesn't have all the facts.
Then, at 10/9c, in a new episode of RATTLED, Jarrel is set on not taking custody of baby Boston with Krystal without a DNA test. Aly has an allergic reaction during labor and puts her already high-risk pregnancy under even more pressure. The Gardner quads are back and more rambunctious than ever leaving Tyson and Ashley questioning if they are in need of a bigger home. Brooke, a professional wrestler, is terrified of giving birth and all of the decisions that come with it.
Source: Nielsen, 7/11/17. Prime = Tue 8-11p. Ranked based on W18-49 (000s). L+3, Cov Rtg/(000s).
Offering remarkable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life's milestone moments. In 2017 to-date, TLC ranks as the #6 ad-supported cable network in Prime among W25-54.
TLC is a global brand available in more than 89 million homes in the US and 325 million
households around the world. Viewers can enjoy their favorite shows anytime, anywhere through TLC GO - the network's TVE offering featuring live and on demand access to complete seasons. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC on Facebook, Instagram, Twitter, Snapchat and Pinterest. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), reaching 3 billion cumulative viewers in 220 countries and territories to satisfy curiosity and captivate superfans with a portfolio of premium nonfiction, lifestyle, sports and kids content brands.