TV ONE'S UNSUNG SEASON 11 JAGGED EDGE PREMIERE CLINCHES #1 SPOT ON AD SUPPORTED CABLE AMONG AA25-54 IN 10 PM SLOT; UNSUNG WYCLEF PREMIERE CLINCHES #3 SPOT ON AD SUPPORTED CABLE AMONG AA25-54 IN 9 PM SLOT; DOUBLE EPISODE PREMIERE REACHES 1.4 MILLION TOTAL UNIQUE VIEWERS 2+ FOR THE NIGHT
SILVER SPRING, MD - July 17, 2017 - The Sunday, July 9 double episode season premiere of TV One's original series Unsung, featuring Wyclef Jean and Jagged Edge, drove the network to post its #1 Sunday Primetime performance among P25-54, year to date. The airings of Unsung: Wyclef & Jagged Edge reached 1.4 Million total unique viewers 2+ on Sunday night. Both the Wyclef Jean and Jagged Edge episodes posted strong growth over respective prior Unsung premiere episodes, showcasing viewership growth and the power of this long-standing franchise.
Unsung: Jagged Edge ranked as the #1 Ad-Supported Cable Telecast among AAP25-54 in the 10 pm time slot. It was also the #3 Ad-Supported Cable Telecast in Primetime (8pm - 11pm) among AAP25-54. This is Unsung's #2 premiere telecast for the year behind the January SWV premiere episode. Jagged Edge grew over its strong Wyclef lead-in: P25-54: +46% 281K vs. 193K | HH: +25% 320K vs. 256K.
The Unsung: Wyclef Jean episode ranked as the #3 Ad-Supported Cable Telecast among AAP25-54 in the 9 pm time-slot. Compared to the prior Unsung premiere episode featuring James Brown in February, Wyclef was up double-digits: P25-54: +56% 193K vs. 124K | HH: +2% 256K vs. 252K.
Unsung is narrated by actor Gary Anthony Williams and is Executive Produced by Arthur Smith and Frank Sinton of A. Smith & Co. Productions. Mark Rowland is Executive Producer. For TV One, Jubba Seyyid is Executive in Charge of Production and Sr. Director of Programming; Robyn Arrington Greene is Vice President, Original Programming and Production; and D'Angela Proctor is Head of Original Programming and Production.
For more information on Unsung, visit TV One's YouTube Channel and catch full the full episodes the day after premiere on www.tvone.tv/unsung. Viewers can also join the conversation by connecting via social media on TV One's Twitter, Instagram and Facebook (@tvonetv) and the Unsung Facebook (@tvoneunsung) using the hashtag #UNSUNG.
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ABOUT TV ONE:
Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Rickey Smiley For Real, Fatal Attraction, The Manns and The NAACP Image Awards. In addition, TV One is the cable home of blockbuster drama Empire, and NewsOne Now, the only live daily news program dedicated to black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], the largest African-American owned multi-media company primarily targeting Black and urban audiences.
Source: Nielsen TV Toolbox (Live +3 data). Further qualifications available upon request.