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[07/30/17 - 08:34 AM]
Saturday's Broadcast Ratings: NBC, "Dateline" Lead Low Key Night
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (7/29/17):

NBC (2.877 million viewers, #1; adults 18-49: 0.4, #1) was the top draw on a low-key Saturday with a new "Dateline Saturday Night Mystery" (3.195 million viewers, #2; adults 18-49: 0.5, #T1) and a repeat "Law & Order: Special Victims Unit" (2.241 million viewers, #4; adults 18-49: 0.4, #3).

Second place then went to CBS (2.457 million viewers, #2; adults 18-49: 0.3, #T2) with its mix of "Doubt" (1.823 million viewers, #7; adults 18-49: 0.2, #T7), "48 Hours" (1.958 million viewers, #5; adults 18-49: 0.3, #T4) and another "48 Hours" (3.589 million viewers, #1; adults 18-49: 0.5, #T1).

Next up was ABC (1.713 million viewers, #3; adults 18-49: 0.3, #T2) with repeats of "America's Funniest Home Videos" (2.364 million viewers, #3; adults 18-49: 0.3, #T4) and "20/20: In an Instant" (1.847 million viewers, #6; adults 18-49: 0.3, #T4) plus the season finale of "Still Star-Crossed" (0.929 million viewers, #8; adults 18-49: 0.2, #T7).

And finally, encores of "The F Word with Gordon Ramsay" (0.538 million viewers, #10; adults 18-49: 0.2, #T7) and "Love Connection" (0.731 million viewers, #9; adults 18-49: 0.2, #T7) on FOX (0.634 million viewers, #4; adults 18-49: 0.2, #4) rounded out the night.

In late-night metered market ratings (via NBC's press release):

· A July 29 encore of "Saturday Night Live," with host Lin-Manuel Miranda and musical guest Twenty One Pilots, has averaged a 2.3 rating, 6 share in households in Nielsen's 56 metered markets and a 0.7/4 in 18-49 in the 25 markets with local people meters.

· The "Saturday Night Live" encore was the #1 show of the night on the broadcast networks in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in that key measure.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/30/16):

NBC (3.362 million viewers, #1; adults 18-49: 0.6, #1) was the network to beat on Saturday with an encore "America's Got Talent" (2.877 million viewers, #2; adults 18-49: 0.5, #2) and the return of "Dateline Saturday Night Mystery" (3.606 million viewers, #1; adults 18-49: 0.6, #1).

CBS (2.375 million viewers, #2; adults 18-49: 0.4, #T2) then was the number two draw with its mix of "Rush Hour" (2.128 million viewers, #5; adults 18-49: 0.3, #T9), "48 Hours" (2.234 million viewers, #4; adults 18-49: 0.4, #T3) and another "48 Hours" (2.763 million viewers, #3; adults 18-49: 0.4, #T3).

Next up was FOX (1.157 million viewers, #4; adults 18-49: 0.3, #4) and its special "Stride Gum Presents Heaven Sent" (1.442 million viewers, #10; adults 18-49: 0.3, #T9) followed by a repeat "Wayward Pines" (0.874 million viewers, #11; adults 18-49: 0.2, #11).

And finally, ABC (1.827 million viewers, #3; adults 18-49: 0.4, #T2) closed out the evening with repeats of "Last Man Standing" (2.079 million viewers, #6; adults 18-49: 0.4, #T3), "Dr. Ken" (1.567 million viewers, #9; adults 18-49: 0.4, #T3) and "In an Instant" (1.754 million viewers, #8; adults 18-49: 0.4, #T3) plus the return of "Boston EMS" (1.906 million viewers, #7; adults 18-49: 0.4, #T3).

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Amy Schumer and musical guest The Weekend, averaged a 2.5 rating, 7 share in household results from the 56 markets metered by Nielsen Media Research and a 0.9/5 in adults 18-49 in the 25 markets with local people meters.

· "Saturday Night Live" equaled its highest overnight results since June 25 (2.6/7 in metered-market households, 1.0/5 in 18-49 in the local people meters with host Matthew McConaughey and musical guest Adele)

· "Saturday Night Live" ranked as the #1 telecast of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, ahead of all primetime programs on those nets in both measures.

· The July 30 "SNL" is up +9% versus the show's July 2015 average in metered-market households (2.5 vs 2.3 for July 2015).

· Note that "SNL" adds significant viewership via time-shifting, with originals this past season growing by +49% going from L+SD to L+7 in adults 18-49 (1.83 to 2.72) and +2.090 million persons in total viewers (6.051 million to 8.141 million).

Source: Nielsen Media Research





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