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[08/05/17 - 02:20 PM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Got Talent" Encore
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (8/4/17):

NBC (4.046 million viewers, #1; adults 18-49: 0.8, #1) held off the competition on the first Friday of the month with a repeat "America's Got Talent" (4.189 million viewers, #2; adults 18-49: 0.8, #T1) and a new "Dateline NBC" (3.760 million viewers, #4; adults 18-49: 0.7, #T3).

ABC (3.322 million viewers, #3; adults 18-49: 0.7, #2) then was a close second with its trio of "Shark Tank" (3.508 million viewers, #5; adults 18-49: 0.7, #T3), "Primetime: What Would You Do?" (3.062 million viewers, #7; adults 18-49: 0.7, #T3) and "20/20" (3.398 million viewers, #6; adults 18-49: 0.8, #T1).

Next up was FOX (1.381 million viewers, #4; adults 18-49: 0.5, #3) with encores of "MasterChef" (1.473 million viewers, #9; adults 18-49: 0.5, #T6) and "Beat Shazam" (1.289 million viewers, #10; adults 18-49: 0.4, #T8).

Meanwhile, CBS (3.585 million viewers, #2; adults 18-49: 0.4, #4) offered up the special "WE Day" (1.911 million viewers, #8; adults 18-49: 0.3, #T10) alongside repeats of "Hawaii Five-0" (3.859 million viewers, #3; adults 18-49: 0.4, #T8) and "Blue Bloods" (4.987 million viewers, #1; adults 18-49: 0.5, #T6).

And finally, a new "Masters of Illusion" (1.236 million viewers, #11; adults 18-49: 0.3, #T10) and second runs of "Masters of Illusion" (1.136 million viewers, #12; adults 18-49: 0.2, #T12) and "Penn & Teller: Fool Us" (0.914 million viewers, #13; adults 18-49: 0.2, #T12) rounded out the evening on The CW (1.050 million viewers, #5; adults 18-49: 0.2, #5).

Week-to-week changes (adults 18-49):
+50.00% - Masters of Illusion
+16.67% - Primetime: What Would You Do?
14.29% - 20/20
-12.50% - Dateline NBC

Year-to-year changes (adults 18-49):
+50.00% - Masters of Illusion (vs. Masters of Illusion (Repeat))
+33.33% - 20/20
+16.67% - Primetime: What Would You Do?
-40.00% - WE Day (vs. NCIS: Los Angeles (Repeat))
-90.91% - Dateline NBC (vs. Olympic Games Rio 2016)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline," averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/3 in metered-market households with an encore; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/5/16):

NBC (27.260 million viewers, #1; adults 18-49: 7.7, #1) was of course the network to beat on Friday with the debut of its "Olympic Games Rio 2016" (27.260 million viewers, #1; adults 18-49: 7.7, #1) coverage.

ABC (2.988 million viewers, #3; adults 18-49: 0.6, #2) then was king of the leftovers with its mix of "Shark Tank" (2.940 million viewers, #6; adults 18-49: 0.6, #T2), "Primetime: What Would You Do?" (2.683 million viewers, #7; adults 18-49: 0.6, #T2) and "20/20" (3.343 million viewers, #5; adults 18-49: 0.6, #T2).

Next up was CBS (3.727 million viewers, #2; adults 18-49: 0.5, #3) with repeats of "NCIS: Los Angeles" (3.566 million viewers, #3; adults 18-49: 0.5, #T5), "Hawaii Five-0" (3.501 million viewers, #4; adults 18-49: 0.5, #T5) and "Blue Bloods" (4.115 million viewers, #2; adults 18-49: 0.5, #T5).

FOX (1.320 million viewers, #4; adults 18-49: 0.4, #4) likewise offered up a second run "MasterChef" (1.320 million viewers, #8; adults 18-49: 0.4, #8).

And finally, The CW (0.847 million viewers, #5; adults 18-49: 0.2, #5) closed out night with repeats of "Masters of Illusion" (0.850 million viewers, #10; adults 18-49: 0.2, #T9), "Masters of Illusion" (0.768 million viewers, #11; adults 18-49: 0.2, #T9) and "Penn & Teller: Fool Us" (0.885 million viewers, #9; adults 18-49: 0.2, #T9).

Week-to-week changes (adults 18-49):
-14.29% - 20/20

Year-to-year changes (adults 18-49):
-33.33% - 20/20

In late-night metered market ratings (via NBC's press release):

Late-night metered market ratings will return following the Olympics.

Source: Nielsen Media Research





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