[08/07/17 - 05:54 AM]
ID Ranks #1 for Both P25-54 and W25-54 Year-to-Date
Investigation Discovery further spins the numbers for the month of July.

[via press release from Investigation Discovery]

ID Ranks #1 For Both P25-54 and W25-54 Year-To-Date

Hitting yet another milestone in 2017, Investigation Discovery (ID) is now the #1 ad-supported cable network for total day delivery among both P25-54 and W25-54. ID also continues to be in the top 5 in prime for delivery among W25-54, and is now a top 10 network among P2+.

In July, ID was the #1 ad-supported cable network for total day delivery among both P25-54 (up five ranks from July 2016) and W25-54 (up one rank from July 2016). Overall, the month was ID's best July ever in prime and total day delivery for all key demos on Live+3 Day viewing, averaging more than 1 million viewers in prime for the month among P2+.

The top five programs contributing to ID's performance in July included ON THE CASE WITH PAULA ZAHN (1.487M P2+); AMERICAN MONSTER (1.448M P2+); THE PERFECT MURDER (1.362M P2+); MURDER BY NUMBERS (1.354M P2+); and I AM HOMICIDE (1.251 P2+).

2017 YTD vs. 2016 YTD: Primetime Delivery (L+3 Day data)
P 2+: +13% (1.109 M v. 980k)
HH: +12% (912k v. 811k)
P 25-54: +9% (455k v. 418k)
M 25-54: +3% (148k v. 143k)
W 25-54: +11% (307k v. 276k)
P 18-49: +12% (358k v. 320k)
W 18-49: +16% (238k v. 205k)

2017 YTD vs. 2016 YTD: Total Day Delivery (L+3 Day data)
P 2+: +11% (778k v. 698k)
HH: +11% (665k v. 600k)
P 25-54: +6% (350k v. 330k)
M 25-54: +6% (115k v. 109k)
W 25-54: +6% (235k v. 221k)
P 18-49: +11% (283k v. 254k)
W 18-49: +13% (186k v. 165k)

July '17 vs. July '16: Primetime Delivery (L+3 Day data)
P 2+: +15% (1.009 M v. 876k)
HH: +13% (829k v. 731k)
P 25-54: +8% (405k v. 374k)
M 25-54: +6% (133k v. 126k)
W 25-54: +10% (272k v. 248k)
P 18-49: +10% (309k v. 281k)
W 18-49: +13% (205k v. 182k)

July '17 vs. July '16: Total Day Delivery (L+3 Day data)
HH: +12% (624k v. 555k)
P 2+: +13% (728k v. 646k)
P 25-54: +7% (332k v. 311k)
M 25-54: +8% (110k v. 102k)
W 25-54: +6% (222k v. 209k)
P 18-49: +9% (260k v. 239k)
W 18-49: +10% (170k v. 155k)

Source: Nielsen, 12/31/07-7/30/17, L+3 Day data, Prime (M-Su 8p-11p), Program Based data

  [august 2017]  


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