E!'S "LIFE OF KYLIE" SERIES PREMIERE DELIVERS THE HIGHEST-RATED NEW DOCUSERIES LAUNCH OF 2017 WITH W18-34, TEENS P/W 12-17
Ranked #1 on Sunday in Primetime with P/W 18-34
Among Ad-Supported Cable Programs
The Docuseries Garnered 36 Million Social Engagements Across All Social Platforms In The First Three Days Following Its Launch, Making It the #1 Unscripted Series Across All Key Demos
"Ask Kylie" Snapchat Show Debuts on the Discover Platform on
Saturday, August 12th
Los Angeles, CA, August 11, 2017 - Last Sunday's series premiere of E!'s "Life of Kylie," featuring two back-to-back episodes, averaged 1.6 million total viewers, 1.0 P18-49, 633k P18-34 and 506k W18-34, ranking as the highest-rated new docuseries launch of the year to date among P/W 12-17 and P/W18-34. Throughout Sunday night, the series reached a total unique audience of 3.1 million viewers. Socially, "life of Kylie" ranked as the #1 unscripted reality show across all key demos for the night, and racked up 36 million social engagements across all platforms in the first three days following its debut.
"The strong premiere numbers show 'Life of Kylie' has struck a chord with younger viewers, who live online, yet made the show a priority on Sunday night," said Adam Stotsky, President, E! "By showing Kylie opening up to her fans for the first time, we were able to deepen the connection they felt to her and further solidify E! as the home of all things Kardashian and Jenner."
"Life of Kylie" follows 20-year-old entrepreneur and social media star Kylie Jenner as she navigates life as the CEO/Founder of Kylie Cosmetics, and spends personal time with her close confidantes.
A new episode of "Life of Kylie" airs Sunday at 9pm ET/PT. A clip from that episode in which Kylie and her best friend Jordyn Woods track down fake lip kits, can be seen below:
Kylie Jenner's first original mobile series, "Ask Kylie," will feature Kylie opening up about several subjects her fans have asked her opinion on, including dealing with family drama, navigating heartbreak, handling stress, and launching a successful cosmetics empire. The six-episode Snapchat show will be available weekly on the Snapchat Discovery platform starting Saturday, August 12th.
"Life of Kylie" is produced by Bunim/Murray Productions and Ryan Seacrest Productions. Ryan Seacrest serves as the Executive Producer at Ryan Seacrest Productions. Gil Goldschein, Jeff Jenkins, Farnaz Farjam and Andrea Metz serve as Executive Producers at Bunim/Murray. Kris Jenner and Kylie Jenner also serve as Executive Producers.
Linear Source: Nielsen, Live + 3, night of ranks against ad-supported cable premieres only in primetime (8p-11p), yearly ranks against new docuseries series premieres only.
Social Engagement Source: ListenFirst
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's scripted series "The Royals" and "The Arrangement." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.
About Ryan Seacrest Productions
Ryan Seacrest Productions (RSP) is an Emmy-winning entertainment production company creating unscripted, scripted and digital programming. RSP produces the E! hit cable series "Keeping Up with the Kardashians" and its spin-offs, as well as "E! Live from the Red Carpet" award shows, Bravo's "Shahs of Sunset" and CMT's "I Love Kellie Pickler," and "Best.Cover.Ever." for YouTube. Additionally, RSP produces "Shades of Blue," a NBC drama series starring Jennifer Lopez, and "Insatiable" for Netflix. The company produced the Emmy Award-winning reality series "Jamie Oliver's Food Revolution."
About Bunim/Murray Productions
Bunim/Murray Productions (BMP) is the leading producer of innovative entertainment content. The Emmy Award-winning company is widely credited with creating the reality television genre with its hit series "The Real World" (32 seasons on MTV). BMP continued to innovate with the first reality game show, "Road Rules" (MTV), in 1995; the first reality sitcom, "The Simple Life" (E!), in 2003; and the first reality soap opera, "Starting Over," in 2003. BMP's current programming includes "Keeping up with the Kardashians," "Life of Kylie," "Total Divas," "Total Bellas" and "So Cosmo" (E!), "The Real World" and "The Challenge" (MTV), "Project Runway" and "Project Runway All Stars" (Lifetime), "Valerie's Home Cooking" (Food Network), "Born This Way" (A&E), "Earth Live" (National Geographic), "Bill Nye Saves the World" (Netflix), "The Selection: Special Operations Experiment" (History), "The Healer" (TLC) and "Chachi's World" (go90). BMP has also produced films, including "They Call Us Monsters," "Valentine Road" (HBO), "Pedro" (MTV) and the Emmy Award-winning "Autism: The Musical" (HBO). BMP has launched additional entities including BMP Films, BMP Digital and BMP Latin. Based in Glendale, CA, the company was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim, who were inducted into the Television Academy's Hall of Fame in 2012. The company joined Banijay Group in 2010.