BROAD CITY'S LABOR DAY BINGE-A-THON SCORES FOR COMEDY CENTRAL
Broad City: Labor Day Replay Earned Increases of +23% among Adults 18-34 and +9% with Adults 18-49 with a Linear Reach of over 1.8 Million Viewers and Social Engagement of over 60 Million Impressions.
Season Four of the Critically-Acclaimed Series Premieres Wednesday, September 13 at 10:30 p.m. Following the 21st Season Premiere of South Park
Beginning Today Fans Can Also Catch Up on all Three Seasons via cc.com and the Comedy Central App
NEW YORK, August 28, 2017 - The bbs binged! Broad City: Labor Day Replay, Comedy Central's binge-worthy celebration of the upcoming return of Broad City, was a huge hit with old and new fans alike. The epic, all-day, full series Labor Day marathon, which encapsulated every episode from the Emmy(R) Award-nominated series' first three seasons, earned big ratings increases among Comedy Central's core demos and played out across multiple platforms.
The Labor Day Replay was part of the run-up to the return of Abbi and Ilana and the 4th season premiere on Wednesday, September 13 at 10:30 p.m. ET/PT, following the season 21 premiere of South Park. Beginning today and running through the season four premiere, fans can also catch up on all three seasons of Broad City on cc.com and the Comedy Central App.
Broad City's all-day marathon provided Comedy Central with a ratings boost of +23% among its core demographic of Adults 18-34 and an +9% increase in Adults 18-49.1. Across social platforms Broad City was the #1 Comedy Program on social among all networks, broadcast and cable, with the conversation among the comedy-seeking fans driving Comedy Central to be the most-social network in the genre for the day.2. Overall, the Broad City: Labor Day Replay binge-a-thon had a linear audience reach of over 1.8 million viewers3. and a social engagement that drove over 60 million impressions.4.
Created by, written by, and starring Abbi Jacobson and Ilana Glazer, the critically-acclaimed Broad City follows Abbi and Ilana as they navigate life in New York, capturing their hookups, relationships, crappy jobs and, ultimately, their badass friendship. In the season four premiere entitled "Sliding Doors," viewers discover how Abbi and Ilana met for the first time on a spring day, back in 2011.
Fans can like Broad City on Facebook and follow the show on Twitter, Tumblr, and Instagram to see and share show highlights, gifs, behind-the-scenes videos and Broad City fan art. With season four around the corner, now is the perfect time to revisit favorite clips from seasons 1-3 on cc.com, as well as the Emmy(R)-nominated web series Hack Into Broad City. True Broad City kweens can also head to cc.com for the YAS-worthy season four trailer and exclusive content including deleted scenes and outtakes.
The fourth season of Broad City is executive produced by Glazer and Jacobson, along with Paper Kite Productions' Amy Poehler and Brooke Posch, 3 Arts' Dave Becky, and Jax Media's Tony Hernandez and Lilly Burns. Eric Slovin serves as Co-Executive Producer along with Lucia Aniello and Paul W. Downs. This year Glazer and Jacobson directed episodes for the first time; they each directed two full episodes this season. Sarah Babineau and Samantha Schles are the Executives in Charge of Production for Comedy Central.
Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom.
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Source: Nielsen, Live+SD. (9/4/17); Quarter-to-date (6/26/17-9/3/17); Monday/9a-1a
Source: Nielsen Social
Source: Nielsen, Live+SD, (9/4/17); 6+ mins, Comedy Coverage Area
Source: Crimson Hexagon, Facebook Insights, Twitter, Instagram