FUELED BY ITS HIGHEST-RATED MONTH OF 2017 COMEDY CENTRAL(R) POSTS FIRST QUARTERLY GROWTH SINCE 1Q 2014
September was Comedy Central's Highest-Rated Month of 2017 in Primetime Among Adults 18-49, Adults 18-34 and Adults 18-24 And the Most-Watched Month of the Year Across Total Day, Primetime and Late Night
Comedy Central Posts Back-to-Back Months of Growth Among Adults 18-49 in August (+2%) and September (+7%) for the First Time Since March 2014
Series Premiere of The Opposition w/ Jordan Klepper Starts Strong Up +59% among Total Viewers and Up +44% among Adults 18-49
NEW YORK, September 28, 2017 - Boosted by the continuing ascendance of The Daily Show with Trevor Noah, strong starts to new seasons of South Park and Broad City and the return of Tosh.0 and The Jim Jefferies Show, Comedy Central recorded its most-watched and highest-rated month of 2017 in September among Adults 18-49 across total day, primetime and late night and posted quarterly growth across 3Q 2017, the first year-over-year quarterly growth for the #1 brand in comedy in the demo since 1Q 2014.
September ended as the most-watched and highest-rated month of 2017 for Comedy Central in total day with ratings up +7% among Adults 18-49 and up +9% among Adults 18-34. The +7% ratings increase among Adults 18-49 represents Comedy Central's biggest year-over-year growth in a given month since March of 2014. Coming on the heels of its August ratings growth in the demo (+2%), the stellar September performance among Adults 18-49 gave Comedy Central back-to-back months of ratings growth in the key demographic for the first time since March 2014.
Comedy Central's momentum across 3Q 2017, during which it outperformed year-ago levels in 10 of 13 weeks, led to increases in total day ratings among Adults 18-49 (+2%) and Adults 18-34 (up +1%), the first year-over-year quarterly growth posted by Comedy Central since 1Q 2014. In addition, Comedy Central posted its largest quarterly share of Adults 18-49 (1.14) in a quarter since 2Q15, a year-over-year increase of +8%.
Comedy Central is poised to ride the momentum of its strong quarter, led by the record-setting performance by The Daily Show with Trevor Noah, and September, which last week had South Park return as the highest-rated primetime cable comedy of 2017 and the fourth season premiere of Broad City earn its highest ratings ever. In addition to more new episodes of The Daily Show, South Park and Broad City, fans will get new episodes of Tosh.0 and The Jim Jefferies Show, which both returned last week, as well as new episodes of The President Show and the fourth season of Nathan For You, which debuts tonight, and more from late night's latest sensation, The Opposition w/ Jordan Klepper, which came out of the gate strong this past Monday, up +59% among total viewers vs. year ago timeslot and up +44% among Adults 18-49 ratings.
Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.
Source: Nielsen Media Research, Coverage Ratings, Network LSD through 9/24/17; Program L+3, Primetime = 8-11p.