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[02/26/18 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Wraps Winter Olympics on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (2/25/18):

[EDITOR'S NOTE: Due to the nature of live events, Fast Nationals for NBC are approximate.]

NBC (10.220 million viewers, #1; adults 18-49: 2.0, #1) closed its Olympics coverage on Sunday with its mix of "Olympic Gold" (8.354 million viewers, #2; adults 18-49: 1.6, #2), "2018 Winter Olympics" (12.073 million viewers, #1; adults 18-49: 2.4, #1) and "A.P. Bio" (4.689 million viewers, #7; adults 18-49: 1.1, #T5).

CBS (5.512 million viewers, #2; adults 18-49: 1.0, #T2) then took home the silver with its mix of "60 Minutes" (8.267 million viewers, #3; adults 18-49: 0.8, #T9), "Celebrity Big Brother" (5.323 million viewers, #4; adults 18-49: 1.4, #3), the finale of "Celebrity Big Brother" (5.038 million viewers, #6; adults 18-49: 1.3, #4) plus a repeat "NCIS: Los Angeles" (3.422 million viewers, #10; adults 18-49: 0.4, #T15).

Next up was ABC (4.194 million viewers, #3; adults 18-49: 1.0, #T2) with a repeat "America's Funniest Home Videos" (5.284 million viewers, #5; adults 18-49: 1.0, #T7) followed by "The Bachelor: The Women Tell All" (4.187 million viewers, #8; adults 18-49: 1.1, #T5) and the season finale of "Shark Tank" (3.120 million viewers, #11; adults 18-49: 0.8, #T9).

And finally, repeats of "Brooklyn Nine-Nine" (3.832 million viewers, #9; adults 18-49: 1.0, #T7), "Bob's Burgers" (1.416 million viewers, #13; adults 18-49: 0.5, #T12), "The Simpsons" (1.806 million viewers, #12; adults 18-49: 0.7, #11), "Ghosted" (1.209 million viewers, #15; adults 18-49: 0.5, #T12), "Family Guy" (1.312 million viewers, #14; adults 18-49: 0.5, #T12) and "LA to Vegas" (1.102 million viewers, #16; adults 18-49: 0.4, #T15) rounded out the night on FOX (1.780 million viewers, #4; adults 18-49: 0.6, #4).

Week-to-week changes (adults 18-49):
+16.67% - Celebrity Big Brother
+14.29% - 60 Minutes
+14.29% - Shark Tank
-33.33% - 2018 Winter Olympics

Year-to-year changes (adults 18-49):
+116.67% - Celebrity Big Brother - 9:00 (vs. NCIS: Los Angeles (Repeat))
+100.00% - Celebrity Big Brother - 8:00 (vs. 60 Minutes (Repeat))
0.00% - 60 Minutes (vs. 60 Minutes (Repeat))
-27.27% - 2018 Winter Olympics (vs. 2/23/14)
-38.46% - Olympic Gold (vs. Nancy & Tonya)
-47.62% - A.P. Bio (vs. Growing Up Fisher)
-87.36% - The Bachelor: The Women Tell All (vs. The 89th Annual Academy Awards)
-90.80% - Shark Tank (vs. The 89th Annual Academy Awards)


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/26/17):

ABC (27.448 million viewers, #1; adults 18-49: 7.4, #1) not surprisingly was the network to beat on Sunday with its primetime coverage of "Oscars Opening Ceremony: Live from the Red Carpet" (21.416 million viewers, #2; adults 18-49: 5.2, #2) and "The 89th Annual Academy Awards" (31.067 million viewers, #1; adults 18-49: 8.7, #1).

FOX (1.905 million viewers, #4; adults 18-49: 0.8, #2) then was king of the leftover audience with repeats of "Son of Zorn" (2.127 million viewers, #8; adults 18-49: 0.6, #T10), "Bob's Burgers" (1.532 million viewers, #13; adults 18-49: 0.6, #T10), "The Simpsons" (2.064 million viewers, #9; adults 18-49: 0.9, #T3), another "The Simpsons" (1.919 million viewers, #11; adults 18-49: 0.9, #T3), "Family Guy" (1.945 million viewers, #10; adults 18-49: 0.9, #T3) and another "Family Guy" (1.841 million viewers, #12; adults 18-49: 0.8, #T6).

Next up was CBS (4.926 million viewers, #2; adults 18-49: 0.6, #T3) with second runs of "60 Minutes" (6.423 million viewers, #3; adults 18-49: 0.8, #T6), another "60 Minutes" (5.062 million viewers, #4; adults 18-49: 0.7, #9), "NCIS: Los Angeles" (4.159 million viewers, #6; adults 18-49: 0.6, #T10) and another "NCIS: Los Angeles" (4.059 million viewers, #7; adults 18-49: 0.5, #T13).

And finally, NBC (3.115 million viewers, #3; adults 18-49: 0.6, #T3) rounded out the night with repeats of "Dateline NBC" (4.804 million viewers, #5; adults 18-49: 0.8, #T6) and the feature "Neighbors" (1.427 million viewers, #14; adults 18-49: 0.5, #T13).

Week-to-week changes (adults 18-49):
N/A

Year-to-year changes (adults 18-49):
-10.31% - The 89th Annual Academy Awards
-11.86% - Oscars Opening Ceremony: Live from the Red Carpet

Source: Nielsen Media Research





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