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[04/01/18 - 08:41 AM]
Saturday's Broadcast Ratings: ABC Tops Broadcasters with "Ten Commandments"
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (3/31/18):

ABC (4.745 million viewers, #1; adults 18-49: 0.6, #1) was the top broadcaster on Saturday with its annual telecast of "The Ten Commandments" (4.745 million viewers, #1; adults 18-49: 0.6, #T1).

NBC (2.947 million viewers, #2; adults 18-49: 0.5, #2) then was a close second with "Dateline Saturday Night Mystery" (3.127 million viewers, #3; adults 18-49: 0.5, #T3) and a vintage "Saturday Night Live" (2.586 million viewers, #6; adults 18-49: 0.6, #T1).

Next up was CBS (3.035 million viewers, #3; adults 18-49: 0.4, #3) and its mix of "NCIS" (2.673 million viewers, #5; adults 18-49: 0.3, #T6), "NCIS: New Orleans" (2.957 million viewers, #4; adults 18-49: 0.4, #5) and a new "48 Hours" (3.475 million viewers, #2; adults 18-49: 0.5, #T3).

And finally, encores of "MasterChef Junior" (0.894 million viewers, #8; adults 18-49: 0.3, #T6) and "Showtime at the Apollo" (0.908 million viewers, #7; adults 18-49: 0.3, #T6) on FOX (0.901 million viewers, #4; adults 18-49: 0.3, #4) rounded out the night.

In late-night metered market ratings (via NBC's press release):

· The March 31 encore telecast of "Saturday Night Live," with host Kevin Hart and musical guest Foo Fighters, has averaged a 2.6 rating, 7 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 0.9/5 in adults 18-49 in the 25 markets with local people meters.

· Last night's "Saturday Night Live" is the #1 show of the night on the Big 4 networks in 18-49 in the local people meters, topping all primetime shows on those nets in that key category.


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/1/17):

CBS (16.565 million viewers, #1; adults 18-49: 4.8, #1) dominated the competition on Saturday with its coverage of the "NCAA Men's Basketball Tournament" (20.744 million viewers, #1; adults 18-49: 5.5, #1), a "NCAA Men's Basketball Championship Update" (15.100 million viewers, #3; adults 18-49: 4.4, #3) and more "NCAA Men's Basketball Tournament" (15.886 million viewers, #2; adults 18-49: 4.7, #2).

ABC (2.038 million viewers, #2; adults 18-49: 0.4, #2) then was a distant second with encores of "The Golbergs" (1.763 million viewers, #7; adults 18-49: 0.3, #T7), "Imaginary Mary" (1.861 million viewers, #5; adults 18-49: 0.4, #T5) and "The Catch" (1.313 million viewers, #9; adults 18-49: 0.3, #T7) plus a special "20/20 Saturday" (2.991 million viewers, #4; adults 18-49: 0.5, #4).

Next up was NBC (1.797 million viewers, #3; adults 18-49: 0.3, #T3) with its presentation of the "World Figure Skating Championships" (1.823 million viewers, #6; adults 18-49: 0.2, #T10) and "SNL Vintage" (1.746 million viewers, #8; adults 18-49: 0.4, #T5).

And finally, rebroadcasts of "Bones" (1.121 million viewers, #10; adults 18-49: 0.3, #T7) and "APB" (1.075 million viewers, #11; adults 18-49: 0.2, #T10) rounded out the night for FOX (1.098 million viewers, #4; adults 18-49: 0.3, #T3).

In late-night metered market ratings (via NBC's press release):

· An April 1 encore of "Saturday Night Live," with host Alec Baldwin and musical guest Ed Sheeran, has averaged a 3.3 rating, 8 share in households in Nielsen's 56 metered markets and a 1.2/7 in 18-49 in the 25 markets with local people meters.

· Versus what the show averaged last year with April encores, last night's "Saturday Night Live" is up +27% in metered-market households (3.3 vs. 2.6). In fact, the 3.3 rating beats every rebroadcast "SNL" of last season.

· Last night's "Saturday Night Live" encore was the #1 non-sports show of the night on the broadcast networks in metered-market households and 18-49 in the local people meters, outrating every Saturday primetime entertainment telecast on those nets in both measures.

Source: Nielsen Media Research





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