National Live +3 Day Program Ratings June 14, 2018
'MARVEL'S CLOAK & DAGGER' SPIKES TO A NEW SERIES HIGH
ON ITS 3rd TELECAST IN WOMEN 18-34
'MARVEL'S CLOAK & DAGGER' IS THURSDAY'S NO. 1 ORIGINAL SCRIPTED CABLE SERIES
'MARVEL'S CLOAK & DAGGER' GROWS BY TRIPLE DIGITS IN L+3 PLAYBACK
TO DELIVER ITS LARGEST LIFTS YET
On its 3rd telecast, Freeform's "Marvel's Cloak & Dagger" hit a new series high in Women 18-34 (166,000/0.48 rating), spiking by 19% over the prior week's debut (140,000/0.40 rating on 6/7/18 at 9:00 p.m.). In addition, "Marvel's Cloak & Dagger" grew week to week among Women 18-49 (+1% - 335,000/0.52 rating vs. 331,000/0.51 rating) to its second best performance.
"Marvel's Cloak & Dagger" was Thursday's No. 1 original scripted cable series in Women 18-34, Adults 18-34 (242,000/0.48 rating) and Women 18-49. In fact, the new Freeform drama dominated Paramount's freshman "American Woman" by 267% in Women 18-34, 63% in Women 18-49 and 106% in Adults 18-49.
After three days of TV playback, "Marvel's Cloak & Dagger" posted triple-digit playback gains over its Live + Same Day numbers in Total Viewers (+117%), Women 18-34 (+110%) and Adults 18-49 (+132%), marking the series' largest lifts yet.
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.
Source: The Nielsen Company, Live + 3 Day U.S. Program Ratings: 6/14/18