STARZ ORIGINAL SERIES "POWER" DOUBLES DOWN ON THE STARZ APP
THE SEASON FIVE PREMIERE MORE THAN DOUBLES ACQUISITION AND VIEWERSHIP ON THE STARZ APP OVER SEASON 4
Power's Premiere Episode Grows 40% in VOD Viewing and 9% in Total Average Audience Season over Season
Santa Monica, Calif. - July 9, 2018 - The STARZ Original series "Power" continues to expand its empire, growing its audience across platforms, more than doubling the record-breaking acquisition and viewership performance from Season 4 on the STARZ App and driving a 40% increase in On Demand viewing on premiere night. Additionally, the series continued to grow in total average audience, climbing 9% season over season.
Fueled by the return of "Power," the STARZ App saw 110% more new and returning customers signing up over premiere weekend compared to previous period last year and 115% more streams of the "Power" season premiere episode v. season four on premiere day. All of this activity made the STARZ App the #1 entertainment app on IOS, ahead of Netflix, on Sunday, July 1. Strong performance on the App continued from Monday to Thursday following the premiere as well, with 84% higher customer adds than the same period last year, resulting in more than 2.8 million streams of the episode.
The premiere episode of "Power" saw a 41% lift in Live +3, bringing it from a 4.31 in HH Live+SD coverage rating to a 6.06, and delivering total average audience of 2.1M viewers.
"Power" also ranked as the highest rated cable program for the night, #1 in P2+ Coverage Rating (Live+3) and #1 most social primetime series episode across all broadcast, cable, and syndicated networks according to Nielsen social on its premiere night.
In 2017, "Power" averaged 9.3 multiplatform viewers per episode and was the #3 ranked premium series in L+7 HH coverage rating behind only "Game of Thrones" and "Shameless."
Significant increases are expected as additional platform viewing data is made available in the coming days.
Starz (www.starz.com) a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service. Starz is home to the flagship STARZ(R) brand and STARZ ENCORE channels and provides high-quality, entertaining premium subscription video programming with 17 premium pay TV channels and associated on-demand and online services, including the STARZ app. Sold through U.S. multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 5,000 distinct premium television episodes and feature films every year and up to 1,500 every month, including STARZ Original series, first-run movies and other popular movie and television programming.