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[07/21/18 - 08:05 AM]
Friday's Broadcast Ratings: NBC Tops Demos with "Dateline"
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (7/20/18):

NBC (3.106 million viewers, #2; adults 18-49: 0.7, #1) was the demo champ on Friday with an encore of "American Ninja Warrior" (2.971 million viewers, #6; adults 18-49: 0.6, #3) and a new "Dateline NBC" (3.379 million viewers, #3; adults 18-49: 0.7, #T1).

ABC (2.893 million viewers, #3; adults 18-49: 0.5, #2) then was the silver draw with its trio of "Quantico" (2.670 million viewers, #7; adults 18-49: 0.4, #T5), "What Would You Do?" (2.667 million viewers, #8; adults 18-49: 0.5, #4) and "20/20" (3.344 million viewers, #5; adults 18-49: 0.7, #T1).

Next up was CBS (3.873 million viewers, #1; adults 18-49: 0.4, #3) with a new "Whistleblower" (3.347 million viewers, #4; adults 18-49: 0.4, #T5) followed by repeats of "Hawaii Five-0" (3.834 million viewers, #2; adults 18-49: 0.4, #T5) and "Blue Bloods" (4.439 million viewers, #1; adults 18-49: 0.4, #T5).

Meanwhile, The CW (1.412 million viewers, #4; adults 18-49: 0.3, #4) offered up a new "Masters of Illusion" (1.428 million viewers, #10; adults 18-49: 0.3, #T9) alongside repeats of "Masters of Illusion" (1.432 million viewers, #9; adults 18-49: 0.3, #T9) and "Penn & Teller: Fool Us" (1.395 million viewers, #11; adults 18-49: 0.3, #T9).

And finally, repeats of "The Resident" (1.316 million viewers, #12; adults 18-49: 0.3, #T9) and "The Orville" (1.048 million viewers, #13; adults 18-49: 0.2, #13) on FOX (1.182 million viewers, #5; adults 18-49: 0.2, #5) rounded out the night.

Week-to-week changes (adults 18-49):
+50.00% - Masters of Illusion
+16.67% - Dateline NBC
+16.67% - 20/20
0.00% - What Would You Do?
0.00% - Whistleblower
0.00% - Quantico

Year-to-year changes (adults 18-49):
+100.00% - 20/20 (vs. Descendants 2/Descendants 2: ABC After-Party)
+50.00% - Masters of Illusion
+25.00% - What Would You Do? (vs. Descendants 2)
0.00% - Quantico (vs. Descendants 2)
-22.22% - Dateline NBC
-71.43% - Whistleblower (vs. Big Brother 19)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.6/4; "Late Show with Stephen Colbert," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.5/4 (encore).

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/2; "Late Show," 0.3/3; and "Jimmy Kimmel Live," 0.4/2 (encore).

· From 12:35-1:05 a.m. ET, ABC's "Nightline," averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/3 (encore) in metered-market households; CBS's "Late Late Show," 1.0/4 (encore). In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 (encore) in 18-49; "Late Late Show," 0.2/1 (encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 (encore) in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/21/17):

CBS (4.640 million viewers, #1; adults 18-49: 0.8, #T1) pulled in front on Friday thanks to a special "Big Brother 19" (5.420 million viewers, #1; adults 18-49: 1.4, #1) followed by repeats of "Hawaii Five-0" (3.826 million viewers, #5; adults 18-49: 0.5, #T4) and "Blue Bloods" (4.676 million viewers, #2; adults 18-49: 0.5, #T4).

NBC (4.516 million viewers, #2; adults 18-49: 0.8, #T1) however shared in the demo honors with an encore "America's Got Talent" (4.451 million viewers, #4; adults 18-49: 0.8, #3) and a new "Dateline NBC" (4.645 million viewers, #3; adults 18-49: 0.9, #2).

Next up was ABC (1.619 million viewers, #3; adults 18-49: 0.4, #T3) and its telecast of "Descendants 2" (1.719 million viewers, #6; adults 18-49: 0.4, #T6) followed by "Descendants 2: ABC After-Party" (1.116 million viewers, #11; adults 18-49: 0.3, #9).

Meanwhile, FOX (1.407 million viewers, #4; adults 18-49: 0.4, #T3) offered up encores of "MasterChef" (1.521 million viewers, #7; adults 18-49: 0.4, #T6) and "Beat Shazam" (1.294 million viewers, #8; adults 18-49: 0.4, #T6).

And finally, The CW (1.126 million viewers, #5; adults 18-49: 0.2, #5) rounded out the night with a new "Masters of Illusion" (1.271 million viewers, #9; adults 18-49: 0.2, #T10) plus repeats of "Masters of Illusion" (1.145 million viewers, #10; adults 18-49: 0.2, #T10) and "Penn & Teller: Fool Us" (1.044 million viewers, #12; adults 18-49: 0.2, #T10).

Week-to-week changes (adults 18-49):
+28.57% - Dateline NBC
0.00% - Masters of Illusion

Year-to-year changes (adults 18-49):
+28.57% - Dateline NBC
-6.67% - Big Brother 19
-33.33% - Masters of Illusion
-44.44% - Descendants 2 (vs. Various)
-62.50% - Descendants 2: ABC After-Party (vs. 20/20)

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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