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[07/30/18 - 02:06 PM]
"Comedy Central Roast of Bruce Willis" and "Jeff Ross Presents: Roast Battle" Post Major Ratings and Viewership Increases
Comedy Central spins the numbers for Sunday, July 29.
[via press release from Comedy Central]

COMEDY CENTRAL ROAST OF BRUCE WILLIS SCORES 3.2 MILLION TOTAL VIEWERS, UP 17% COMPARED TO 2016'S ROAST OF ROB LOWE AND #1 SOCIAL ENTERTAINMENT PROGRAM ON AD-SUPPORTED CABLE

JEFF ROSS PRESENTS: ROAST BATTLE SEASON 3 DEBUT NABS SERIES-HIGH 810,000 TOTAL VIEWERS, UP 63% COMPARED TO SEASON 2 PREMIERE FOR COMEDY CENTRAL'S HIGHEST-RATED SEASON PREMIERE OF 2018

Roast of Bruce Willis Earns 2.1 Combined Rating Among Adults 18-49, Up 21% Compared to Roast of Rob Lowe

Jeff Ross Presents: Roast Battle Season 3 Debut Earns .51 Rating Among A18-49, Up 45% Compared to Season 2 Premiere And the #2 Original Cable Comedy Season Premiere of 2018 with Men 18-49

Jeff Ross Presents: Roast Battle Season 3 Premieres in Regular Timeslot on Tuesday, July 31 at 10:00 p.m. ET/PT

NEW YORK, July 30, 2018 - The Comedy Central Roast of Bruce Willis saw major ratings and viewership increases compared to the Comedy Central Roast of Rob Lowe in 2016, up 17% in total viewers and 21% among Adults 18-49 in first-day gross tallies. The Roast of Bruce Willis nabbed 3.2 million viewers for the evening across simulcasts and re-air, earned a 2.1 combined A18-49 rating, and was the #1 most social ad-supported cable entertainment program for the day. On Comedy Central alone, the Roast of Bruce Willis posted a 1.2 A18-49 rating, up +23% versus the Roast of Rob Lowe on Labor Day 2016. (Sources: Nielsen Media Research, L+SD Fast Nationals; Nielsen Social)

Airing immediately after the Roast of Bruce Willis, the Season 3 debut of Jeff Ross Presents: Roast Battle scored an all-time high 810,000 viewers, up 63% compared to the prior season premiere and marking Comedy Central's highest-rated season premiere of 2018. Roast Battle's .51 Season 3 debut rating is a 45% increase compared to the Season 2 premiere and is the #2 original cable comedy season premiere among M18-49 in 2018 (Source: Nielsen. 1/01/18-7/29/18. Includes Premieres, Comedies, Evening Animation. Excludes Specials, Acquisitions). Roast Battle premieres in its regular timeslot on Tuesday, July 31 at 10:00 p.m. ET/PT.

Available on-air, online and on the go, Comedy Central gives viewers access to a world of super funny, provocative and relevant comedy that tells the funny truths of life, every day and everywhere. From award-winning late-night, scripted and animated series to stand-up specials, short-form and sketch, Comedy Central has it all. A subsidiary of Viacom Inc., Comedy Central is available to more than 300 million households in over 150 countries across the globe.

Viacom is home to premier global media brands that create compelling entertainment content - including television programs, motion pictures, short-form content, games, consumer products, podcasts, live events and social media experiences - for audiences in 183 countries. Viacom's media networks, including Nickelodeon, Nick Jr., MTV, BET, Comedy Central, Paramount Network, VH1, TV Land, CMT, Logo, Channel 5 (UK), Telefe (Argentina), Colors (India) and Paramount Channel, reach approximately 4.3 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. Paramount Television develops, finances and produces original programming for television and digital platforms. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's company blog at blog.viacom.com, Twitter feed at (twitter.com/viacom) and Facebook page (facebook.com/viacom).





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· JEFF ROSS PRESENTS ROAST BATTLE (COMEDY CENTRAL)




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