FREEFORM'S 'THE BOLD TYPE' SERIES RATINGS GROW 14% YEAR-TO-YEAR
THE HIT SHOW IS THE #1 MOST SOCIAL IN-SEASON CABLE PROGRAM
SEASON TWO FINALE OF THE FREEFORM DRAMA TO AIR TUESDAY
'THE BOLD TYPE' RETURNS FOR SEASON THREE IN SPRING 2019
Freeform's "The Bold Type" will end its second season with a first-class trip to Paris for Kat, Sutton and Jane. The breakout drama, which has seen an impressive growth in ratings year-over-year, will air its season finale TUESDAY, AUGUST 7, at 8:00 p.m. EDT/PDT. The critically acclaimed drama will return to Freeform for a third season in spring 2019.
"We knew we had something special with 'The Bold Type' - powerful female leads with incredibly compelling stories and heartfelt journeys - and we love that it has attracted more viewers along the way who relate to their experiences," said Karey Burke, executive vice president, Programming and Development at Freeform. "Each episode continues to spark conversations among viewers, critics and across social media, and we're proud to continue to deliver these stories to our audiences, however they want to watch."
"The Bold Type" has increased its viewership by 14% (Adults 18-49) over its first season across linear, digital and STB VOD platforms through 35 days, bucking a television trend that sees viewership decline for the majority of second season shows. Freeform continues to break boundaries, adapting to the viewing habits of its young adult viewers, and thereby significantly growing its non-linear audience. In fact, season two of "The Bold Type" has seen an increase of 126% over its first season on Hulu among A18-49 in its first 7 days. Additionally, the two most recent telecasts of Freeform's popular drama marked the series' two strongest telecasts yet in the multiplatform+35 day numbers, delivering 1.1 million viewers each (Adults 18-49) for the first time ever. "The Bold Type" is also the #1 most social in-season cable program and has grown its social engagement by 31% since last year.
In the season finale, "We'll Always Have Paris," Sutton's professional dreams come true when she jets off to Paris for Fashion Week, but while there she gains a new perspective on her situation. Jane moves forward with her fertility plan, until she learns surprising news about her options and is faced with Ben and Pinstripe's different solutions. Kat faces pressure from Jacqueline to make their Paris party a success while attempting to reset her relationship with Adena.
"The Bold Type" stars Katie Stevens, Aisha Dee, Meghann Fahy, Sam Page, Matt Ward, Nikohl Boosheri, Stephen Conrad Moore and Melora Hardin as Jacqueline, editor in chief of Scarlet Magazine. "The Bold Type" is executive produced by Amanda Lasher, Sarah Watson, David Bernad, Joanna Coles and Ruben Fleischer. Holly Whidden is co-executive producer. The series is a co-production between Freeform, Universal Television and The District production.
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.