"POWER" SEASON FINALE POWERS STARZ TO #1 FOR THE NIGHT AMONG PREMIUM NETWORKS
App Audience Grows 42% over Season Four to Record Viewing
Santa Monica, Calif. - September 11, 2018 - The Sunday night finale of the fifth installment of the STARZ Original series "Power" finished off another successful season ranking #1 for the night in premium (1.5M P+2, L+SD), setting new highs for the season in households (1.16M) and up 5% across platforms from its season premiere.
Throughout the fifth season, the "Power" viewing audience on the STARZ app grew by 42% and app customers streamed 55% more episodes than in the same period versus season four. Additionally, "Power" continues to be a strong acquisition driver across platforms with the STARZ app adding 21% more customers during the season compared to season four.
"Power" is the #1 premium cable series this summer among P18-49 and P25-54*, and among African American households, it is the #1 premium cable series this year in Households, P2+, P18-49 and P25-54, more than doubling the audience of the #2 watched series.*
Significant increases are expected as L+3, L+7 and additional platform viewing data is made available in the coming days.
Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service. Starz is home to the flagship STARZ(R) brand and STARZ ENCORE channels and provides high-quality, entertaining premium subscription video programming with 17 premium pay TV channels and associated on-demand and online services, including the STARZ app. Sold through U.S. multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 5,000 distinct premium television episodes and feature films every year and up to 1,500 every month, including STARZ Original series, first-run movies and other popular movie and television programming.
All sources subject to further qualifications available upon request.
*Nielsen Npower. L+SD. US Rating. 5/24/18-9/9/18, excludes repeats
**Nielsen Npower. L+SD. US Rating. 1/1/18-9/9/18, excludes repeats