or


[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.

[via press release from Freeform]

'HOCUS POCUS' IS MORE POPULAR THAN EVER AS IT REACHES 8.2 MILLION TOTAL VIEWERS IN ITS FIRST WEEK OF FREEFORM'S '31 NIGHTS OF HALLOWEEN' STUNT

FREEFORM'S NEWLY EXPANDED '31 NIGHTS OF HALLOWEEN' GROWS YEAR-TO-YEAR

Launching on Oct. 1, '31 Nights of Halloween' Delivers Its Strongest Start in 3 Years

Expanding to the Entire Month of October, '31 Nights' Opens With Big Time-Period Gains

'31 Nights of Halloween' Drives Freeform to Rank No. 1 With Younger Women

Freeform Claims the Week's Top 8 Cable Movies in Adults 18-49 and Top 10 With Women 18-34

Twenty-five years after its theatrical release, "Hocus Pocus" is more popular than ever - exclusively airing on Freeform during the Network's "31 Nights of Halloween" stunt, the film reached 8.2 million Total Viewers in its first week. If NATO's average ticket price of $8.97 were applied to the film's performance, "Hocus Pocus" would have had a weekend box-office equivalent of approximately $73.6 million in its first five days if it were released today.

Expanding to the entire month of October for the first time, the debut week of Freeform's "31 Nights of Halloween" grew over the opening week of last year's "13 Nights" (10/19-10/25/17) in Total Viewers (+11% - 598,000 vs. 540,000), Adults 18-49 (+2% - 280,000 vs. 275,000) and Women 18-49 (+4% - 186,000 vs. 179,000).

· Launching on Oct. 1 this year, the newly expanded Halloween programming event scored solid double-digit gains over day one in 2017 (10/19/17) across all key demos, posting its strongest start in 3 years (since 2015) in Total Viewers (+22% - 728,000 vs. 596,000), Adults 18-34 (+42% - 250,000 vs. 176,000) and Persons 12-34 (+47% - 302,000 vs. 205,000).

· "31 Nights of Halloween" improved the daypart (Monday-Sunday, 6:00-11:00 p.m.) for Freeform by sizable margins over the equivalent seven days last year (Monday, 10/2 - Sunday, 10/8/17) of 84% in Total Viewers (857,000 vs. 465,000), 76% in Adults 18-49 (416,000 vs. 236,000) and 86% in Women 18-34 (164,000 vs. 88,000).

During the first week of "31 Nights of Halloween," Freeform ranked as the No. 1 cable network in the daypart among Women 18-34 (164,000) and Females 12-34 (202,000).

Led by three broadcasts of "Hocus Pocus," Freeform aired each of the Top 8 cable movie telecasts among Adults 18-49 in its first week of "31 Nights" and each of the Top 10 among Women 18-34.

Source: The Nielsen Company, Live + 3 Day U.S. Program Delivery and Ratings, 10/1-10/7/18 or as dated. Reach=NPower, 6 minute qualifier. "31 Nights of Halloween" daypart=Mon-Sun 6:00-11:00 p.m.

About Freeform

Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.





  [october 2018]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/17/25 - 01:16 PM]
"Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July
"Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.

[10/17/25 - 10:38 AM]
"Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers
Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.

[10/16/25 - 06:01 AM]
ESPN's Monumental 2025 WNBA Season Sets New Viewership Records
Across all networks, the 2025 WNBA Postseason was the most-viewed since 1999.

[10/15/25 - 04:02 PM]
"20/20" Is Friday's No. 1 Program on Broadcast TV
"20/20" increased its lead week to week over "Dateline" in Total Viewers to post its largest of the season.

[10/15/25 - 04:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49, Leading NBC in All Key Demos for the 3rd Straight Week
"Nightline" saw double-digit gains in the year-ago week in Adults 25-54 and Adults 18-49.

[10/14/25 - 03:06 PM]
ESPN Records the Most-Watched WNBA Postseason Ever Across Its Networks
Across 24 games, the '25 WNBA postseason averaged 1.2 million viewers, up 5% from last year.

[10/14/25 - 03:03 PM]
"College GameDay Built by The Home Depot" Delivers Most-Watched West Coast Episode Ever; ESPN College Football on ABC Scores Top Three Programs Across All Networks and Content for Saturday, Oct. 11
The Texas Longhorns' upset victory over the Oklahoma Sooners averaged 8.7 million viewers.

[10/14/25 - 02:50 PM]
ALCS Game 1 on FOX and FOX Deportes Draws 5.3 Million Viewers
The Mariners victory over the Blue Jays averaged 5,310,000 viewers across FOX, FOX Deportes and FOX Sports streaming services.

[10/14/25 - 02:39 PM]
FOX Sports Delivers Most-Watched LDS on FOX/FS1 Since Launch of Postseason Baseball on FS1 in 2014
On Friday, 8,723,000 viewers tuned in for the Mariners' historic 15-inning ALDS Game 5 victory.

[10/14/25 - 02:15 PM]
"Sunday Night Football" Registers Record Fourth Blockbuster Audience of 25+ Million Viewers This Season, As Lions-Chiefs Averages 27.3 Million Viewers on NBC & Peacock
Lions-Chiefs averaged 27.3 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics, marking the second-most watched October audience in the history of NBC "SNF."

[10/14/25 - 01:45 PM]
ABC Wednesday Comedies Return Strong for New Seasons
"Shifting Gears" earned the biggest audience since the show's Valentine's Day episode; while "Abbott Elementary" jumped over the show's season four premiere among Total Viewers as well as the season four average.

[10/14/25 - 12:01 PM]
Netflix Top 10 Week of October 6: "The Woman in Cabin 10" Rocks the Boat as No. 1 Debut in This Week's Top 10
In the spirit of the season of chills, "Monster: The Ed Gein Story" claimed the No. 1 spot on the English TV list, rising to the top in its second week with 20.7 million views.

[10/10/25 - 03:07 PM]
3,287,000 Viewers Tuned in on Average Through Game 4 of the ALDS Across FOX, FS1 and FS2
Through Game 4, coverage of the ALDS across FOX, FS1 and FS2 is up +11% from 2024 and +31% over 2023.

[10/10/25 - 09:04 AM]
"Dancing with the Stars" Scores Historic Growth in Week Four
"Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.

[10/09/25 - 05:01 PM]
3,177,000 Viewers Tuned in on Average Through Game 3 of the ALDS Across FOX, FS1 and FS2
Through Game 3, coverage of the ALDS across FOX, FS1 and FS2 is up +14% from 2024 and +28% over 2023.