National Live +3 Day Program Ratings for Oct. 20, 2018
'HOCUS POCUS 25TH ANNIVERSARY HALLOWEEN BASH' IS THE NO. 1 TELECAST OF FREEFORM'S '31 NIGHTS OF HALLOWEEN' EVENT IN VIEWERS AND ADULTS 18-49
The Bash Ranks as the No. 1 Special in Freeform's History in Viewers and Key Adults
The Special is Saturday's Top Entertainment Telecast Across Key Demos
Expanding to the Entire Month of October, '31 Nights' Delivers Double-Digit Time-Period Gains
Attracting 1.67 million Total Viewers in the Live + 3 Day ratings, Freeform's "Hocus Pocus 25th Anniversary Halloween Bash" (Saturday, Oct. 20, 2018, 8:15-10:15 p.m. EDT/PDT) stood as the most-watched telecast so far of the network's "31 Nights of Halloween" programming event. The two-hour special also ranked as the annual event's strongest telecast so far this year among Adults 18-49 (751,000/0.58 rating). Leading into the Bash at 6:05 p.m., a "Pop'n Knowledge" edition of "Hocus Pocus" drew 1.32 million viewers.
Celebrating the movie's status as a Halloween staple, The Bash stands as Freeform's most-watched special ever in Total Viewers, Adults 18-49 and Adults 18-34 (397,000/0.57 rating).
Freeform's "Hocus Pocus 25th Anniversary Halloween Bash" ranked as TV's No. 1 entertainment telecast on Saturday in Adults 18-34, Women 18-34 (253,000/0.73 rating), Persons 12-34 (470,000/0.50 rating) and Females 12-34 (308,000/0.66 rating).
· Expanding to the entire month of October for the first time ever, the first three weeks of "31 Nights of Halloween" delivered strong time-period improvement for Freeform in the daypart (Monday-Sunday, 6:00-11:00 p.m.), building by double digits over the comparable weeks last year (10/2-10/22/17) in Total Viewers (+22% - 788,000 vs. 648,000), Adults 18-49 (+14% - 383,000/0.30 rating vs. 336,000/0.26 rating) and Women 18-34 (+14% - 144,000/0.41 rating vs. 126,000/0.36 rating).
Source: The Nielsen Company, Live + 3 Day U.S. Program Delivery and Ratings, 10/1-10/21/18 or as dated. Freeform launched on 1/12/16.
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.