Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks last night (11/10/18):
ABC (3.812 million viewers, #1; adults 18-49: 1.0, #1) was the network to beat on Saturday with its weekly telecast of "Saturday Night College Football" (3.812 million viewers, #2; adults 18-49: 1.0, #1).
NBC (3.256 million viewers, #3; adults 18-49: 0.7, #2) then was the silver draw with its own coverage of "College Football: Florida State at Notre Dame" (3.256 million viewers, #5; adults 18-49: 0.7, #2).
Next up was FOX (2.652 million viewers, #4; adults 18-49: 0.6, #3) and its "CFB on FOX" (2.652 million viewers, #6; adults 18-49: 0.6, #3) coverage.
And finally, repeats of "NCIS" (3.333 million viewers, #4; adults 18-49: 0.4, #6) and "FBI" (3.450 million viewers, #3; adults 18-49: 0.5, #T4) plus a new "48 Hours" (3.874 million viewers, #1; adults 18-49: 0.5, #T4) on CBS (3.552 million viewers, #2; adults 18-49: 0.5, #4) rounded out the evening.
In late-night metered market ratings (via NBC's press release):
· The Nov. 10 telecast of "Saturday Night Live," with host Liev Schreiber and musical guest Lil Wayne, averaged a 4.0 rating, 10 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.5/8 in adults 18-49 in the 25 markets with local people meters.
· "Saturday Night Live" scored as the #1 telecast of the night on the Big 4 networks in metered-market households and 18-49 in the local people meters, outrating every Saturday primetime program on those nets in both measures.
Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/11/17):
ABC (6.378 million viewers, #1; adults 18-49: 1.9, #1) was back on top last night thanks to its weekly coverage of "Saturday Night College Football" (6.378 million viewers, #1; adults 18-49: 1.9, #1).
FOX (2.850 million viewers, #3; adults 18-49: 0.8, #2) then was the silver draw with its own "CFB on FOX" (2.850 million viewers, #6; adults 18-49: 0.8, #2).
Next up was CBS (3.654 million viewers, #2; adults 18-49: 0.5, #T3) with repeats of "NCIS" (3.623 million viewers, #3; adults 18-49: 0.4, #T7) and "SWAT" (3.155 million viewers, #4; adults 18-49: 0.5, #T5) followed by a new "48 Hours" (4.184 million viewers, #2; adults 18-49: 0.6, #T3).
And finally, NBC (2.609 million viewers, #4; adults 18-49: 0.5, #T3) closed out the evening with its mix of "Will & Grace" (2.212 million viewers, #8; adults 18-49: 0.4, #T7), "Superstore" (2.097 million viewers, #9; adults 18-49: 0.4, #T7), "Dateline Saturday Night Mystery" (3.096 million viewers, #5; adults 18-49: 0.5, #T5) and a vintage "Saturday Night Live" (2.578 million viewers, #7; adults 18-49: 0.6, #T3).
In late-night metered market ratings (via NBC's press release):
· The Nov. 11 telecast of "Saturday Night Live," hosted by Tiffany Haddish and featuring musical guest Taylor Swift, has averaged a 4.3 rating, 10 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.9/10 in adults 18-49 in the 25 markets with local people meters.
· It's the #2 telecast of the night on the Big 4 networks, behind only ABC's high-rated coverage of Notre Dame-Miami college football, in both metered-market households and 18-49 in the local people meters.
· The Nov. 11 "SNL" aired live coast to coast (11:30 p.m. ET, 8:30 p.m. PT) and was replayed at 11:30 in western markets. Note that these numbers under-report last night's "SNL" results because they don't include viewership from the show's 11:30 replays in the Western U.S.
· Among "SNL" second original episodes for the month of November, this is the #2 highest rated out the last four in households - excluding last year's election-fueled result, it's the top rating for a second original telecast in November since Nov. 16, 2013 (4.9 in metered-market households with host and musical guest Lady Gaga).
Source: Nielsen Media Research
|