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[12/20/18 - 01:02 PM]
Bravo to Finish 2018 as the #1 Cable Network Among Female Viewers for the Second Consecutive Year
Bravo further spins the numbers for the year to date.
[via press release from Bravo]

BRAVO TO FINISH 2018 AS THE #1 CABLE NETWORK AMONG FEMALE VIEWERS FOR THE SECOND CONSECUTIVE YEAR

BRAVO IS PACING TO FINISH 2018 WITH ITS HIGHEST RANKING EVER IN P18-49 & P25-54

Bravo #1 Among Female Viewers

Bravo ranks #1 in primetime among F18-49 and F25-54 in cable, +8% and +19% higher, respectively, than any other cable network in these demos. This is the second year in a row Bravo has enjoyed this ranking and is the most dominant ratings win ever among female viewers for the network.

Bravo's +19% F25-54 ratings advantage exceeds last year's +9% gap and is the largest leadership margin between the #1 and #2 network in F25-54 since 2012.

Network Earns Highest Ranking Ever in P18-49 & P25-54

Bravo is pacing to be the #6 ad supported cable network in both P18-49 and P25-54, the highest primetime ranking ever for the network (up from #7 last year) and is pacing to finish in the Top 10 for P18-34.

#2 cable network in On-demand viewing and growing +44% year-over-year

Nearly 300 million on-demand full episode views across Set-top-box VOD, TV Everywhere, and dMVPD in 2018TD

Also generated 109MM live streams, up +109% YoY

Dirty John currently ranks as a Top 5 new ad supported cable scripted series in 2018 with the largest ratings growth

Dirty John is pacing as Bravo's highest rated scripted series ever, averaging 2.4MM total viewers through its first three episodes

Largest ratings growth of any new cable scripted series across first three episodes (based on impression volume increase)

Drawing new viewers to Bravo: 1 in 4 viewers to the Dirty John season premiere had not watched Bravo in at least the prior month

New Crop of Original Series on-the-rise with Record Setting Seasons

Below Deck, Below Deck Mediterranean, Southern Charm and Vanderpump Rules all delivered series highs for their current or most recent seasons

In its sixth season, Below Deck is on pace to deliver its best season ever among P18-49, P25-54, and total viewers (2.3MM P2+ on L3).

Most recent Below Deck Episode was the highest-rated episode with younger viewers across all of TV on Tuesday Dec 11 (P18-34)

In its third season, Below Deck Mediterranean delivered its best season ever among P18-49, P25-54 and total viewers (2.2MM P2+ on L3)

In its fifth season, Southern Charm had its best season ever in P18-49, P25-54 and total viewers (2.1MM P2+ on L3).

In its sixth season, Vanderpump Rules delivered its most watched season ever among total viewers (2.3MM P2+ on L3).

Even more growth from streaming: Southern Charm and Below Deck Mediterranean are Bravo's two fastest growing series for on-demand TV Everywhere (+87% and 80% season-over-season)

BRAVO

Source: #1 Female Viewers & Highest Rank: Nielsen. 1/01/18-12/16/18 & 12/26/16-12/10/17; L+7 through 12/02/18 blended with L+3 through 12/13/18 and L+SD through 12/16/18; L+7 through 11/26/17 blended with L+3 through 12/07/17 and L+SD through 12/10/17. F18-49, F25-54, P18-49, P25-54, & P18-34. M-Su 8p-11p. Includes ad-supported cable entertainment networks that air in 100% of the daypart. On-Demand: (VOD) DAVD (via Adobe Analytics, Rentrak, YouTube Analytics, dMVPDs: DirecTV Now, Hulu Live, PlayStation Vue, Sling TV, and YouTube TV), STB, dMVPD and OVD (YouTube) data date range = 1/1/18 - 10/31/18 vs. 1/1/17 - 10/31/17. TVE (on and off-domain) date range = 1/1/18 - 11/30/18; (Live) DAVD (via Adobe Analytics and Rentrak), dMVPD and On-Domain TVE Only, 1/1/18 - 10/31/18 vs. 1/1/17 - 10/31/17. Dirty John: Nielsen. 11/25/18-12/9/18. P2+. L+3. Excludes repeats. Largest ratings growth stat based on new scripted series on ad-supported cable entertainment networks only from 1/1/18-12/9/18. Excludes miniseries. Excludes programs with combined eps 1 and 2. New viewers defined as P18-54 viewers who watched episode 101 who did not watch Bravo Total Day in the prior 4 weeks (10/28/18-11/24/18). Below Deck: Nielsen. S6TD (10/2/18-12/11/18). P18-34, P18-49, P25-54, and P2+ as noted. L+3. Excludes repeats. Highest rated-episode stat based on all broadcast and cable programming in prime (8-11p) on 12/11/18. BD Med/S. Charm/Vanderpump: Linear based on Nielsen. BD Med S3 (5/15/18-9/4/18). Southern Charm S5 (4/5/18-7/12/18). Vanderpump S6 (12/4/17-4/30/18). P18-49, P25-54, and P2+ as noted. L+3. Excludes repeats & specials. TVE based on DAVD (via Adobe Analytics), Below Deck Med (S3: 5/16/18 - 11/10/18, S2: 5/3/17 - 10/28/17), Southern Charm (S5: 4/6/18 - 9/24/18, S4: 4/4/17 - 9/22/17).





  [december 2018]  
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M
T
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· BELOW DECK (BRAVO)
· BELOW DECK MEDITERRANEAN (BRAVO)
· DIRTY JOHN (USA)
· SOUTHERN CHARM (BRAVO)
· VANDERPUMP RULES (BRAVO)




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