[12/20/18 - 01:03 PM]
Oxygen to Finish 2018 as the Fastest Growing Cable Entertainment Network with Second Year in a Row of Double-Digit Growth
Oxygen further spins the numbers for the year to date.

[via press release from Oxygen]


Fastest-growing cable entertainment network in primetime with second consecutive year of double-digit growth (+15% YoY)

Most-watched year-to-date among total viewers in eight years in total day (since 2010)

27 consecutive months of year-over-year growth in total viewers in total day

Every month in 2018 has been Oxygen's best month in at least 5 years

Ratings momentum across all types of true crime programs: event series, investigation series, and self-contained series

Event series Aaron Hernandez Uncovered was Oxygen's highest rated true crime program in network history with 487K P18-49 and 1.05 Million total viewers

Investigation series Unspeakable Crime: The Killing of Jessica Chambers was Oxygen's highest-rated weekly premiering series since the true crime rebrand among P18-49 and F25-54

Self-contained true crime series Killer Couples is up +49% versus last season and is on pace to deliver its best season in over 4 years among total viewers

Sizeable growth with "next generation" true crime audience on Oxygen's digital properties

Streaming has nearly tripled from last year: 37.6MM live streams and 14.2MM digital full episode starts (+192% and +181% respectively)

Oxygen.com is the most popular dedicated true crime website


Source: Fastest Growing Net & Most Watched: Nielsen. 1/01/18-12/16/18 & 12/26/16-12/10/17; L+7 through 12/02/18 blended with L+3 through 12/13/18 and L+SD through 12/16/18; L+7 through 11/26/17 blended with L+3 through 12/07/17 and L+SD through 12/10/17. F18-49, F25-54, P18-49, P25-54, & P18-34. Fastest growing based on M-Su 8p-11p. Most watched based on M-S 6a-6a. Includes ad-supported cable entertainment networks that air in 100% of the daypart. Consecutive Monthly Growth: Nielsen. Monthly trend from September 2016-November 2018. Most current data: L+7 through 11/25/18 blended with L+3 through 12/07/18 and L+SD through 12/9/18. P2+. M-Su 6a-6a. Best Month: Nielsen. Monthly trend from 1/1/18-11/25/18. P2+. Mo-Su 6a-6a. Historical averages based on comparable L7 data for full equivalent months, primetime cable entertainment ranks include all measured ad-supported cable entertainment networks that air in 100% of primetime. A. Hernandez: Nielsen. AH Uncovered (3/17/18-3/18/18). P18-49 & P2+ as noted. L+3. Excludes repeats. Comparison vs. all Oxygen true crime programming. J. Chambers: Nielsen. JC S1 (9/15/18-10/28/18). P18-49 & F25-54. L3. Excludes repeats. Compared to weekly airing programs on Oxygen from July 2017 through Oct 2018. Killer Couples: Nielsen. KC S10TD (10/7/18-12/2/18). P2+. L+3. Excludes repeats. Growth vs. prior season is based on comparable number of episodes from season 9 (6 eps; 1/13/18-2/24/18). Streaming Growth: (VOD) DAVD (via Adobe Analytics, YouTube Analytics, dMVPDs: DirecTV Now, Hulu Live, PlayStation Vue, Sling TV, and YouTube TV), dMVPD, YouTube and TVE On-Domain Only, 1/1/18 - 10/31/18 vs. 1/1/17 - 10/31/17; (Live) DAVD (via Adobe Analytics, YouTube Analytics, dMVPDs: DirecTV Now, Hulu Live, PlayStation Vue, Sling TV, and YouTube TV), dMVPD, YouTube and TVE On-Domain Only, 1/1/18 - 10/31/18 vs. 1/1/17 - 10/31/17. Most Popular Site: comScore, Media Metrix Key Measures, Multi-Platform, US Only, Desktop 2+ and Total Mobile 18+, Total Audience, Competitive Set: lawandcrime.com, crimefeed.com, the-line-up.com, crimeonline.com, thesmokinggun.com, oxygen.com, and crimewatchdaily.com, 1/1/18 - 10/31/18

  [december 2018]  


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