'CHRISTINA ON THE COAST' SERIES PREMIERE DELIVERS SOLID RATINGS FOR HGTV
New York [May 29, 2019] The highly-anticipated series premiere of Christina Anstead's solo HGTV series, Christina on the Coast, delivered a .63 live plus three-day rating among P25-54 on Thursday, May 23, at 9 p.m. ET/PT. Attracting more than 2.9 million total viewers, the episode ranked as the #2 cable program among upscale W25-54 and was a top 10 cable program in the timeslot among P25-54. The series premiere also garnered a 0.81 live plus three-day rating among W25-54, a 29% increase in the demo for the timeslot over the prior six weeks.
For the week of May 16 to 23, the Christina on the Coast premiere episode and the first episode of Christina's companion digital series, Christina on the Coast: Unfiltered, were the most streamed episodes on the HGTV app. A before and after clip posted from the series premiere episode generated more than 372,000 video views across HGTV's Facebook, Instagram and Twitter accounts.
Christina on the Coast highlights Christina as she gives clients luxe spaces filled with distinctive design elements and cool SoCal style. Christina starts each episode cruising along the Pacific Coast Highway in a top-down convertible, celebrating a new life that started with her engagement and wedding to Ant Anstead, star of the MotorTrend series Wheeler Dealers. The series also features the couple's search to find a perfect home for their growing family.
HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America's favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 88 million U.S. households; a website, HGTV.com, that attracts an average of 10.8 million people each month; a social footprint of 20.6 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, and OWN: Oprah Winfrey Network.