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[07/02/19 - 12:28 PM]
Comedy Central Quarterly Ratings Growth Driven by Core Young Male Audience
Comedy Central further spins the numbers for the second quarter of 2019.
[via press release from Comedy Central]

COMEDY CENTRAL QUARTERLY RATINGS GROWTH DRIVEN BY CORE YOUNG MALE AUDIENCE

Comedy Central Posts Biggest M18-34 Demo Ratings Increase Since 2014, Up +12%

June Ratings Increase +21% Year-Over-Year with M18-34

The #1 Brand in Comedy Up in P18-49 Ratings for Five of Last Six Quarters

Comedy Central Notches Best Quarter Ever for Social Streaming

New York, NY, July 2, 2019 - Comedy Central, the #1 brand in comedy, recorded a strong quarter of ratings growth for Q2 2019, driven by the brand's core, young male demos. Among M18-34, ratings jumped +12% to a .25 rating, Comedy Central's biggest year-over-year growth in that demo since 2014. For P18-34, Comedy Central ratings increased +6% (.21), the second straight quarter that the brand posted growth in the demo. It's the first time since 2014 that the brand grew ratings year over year in consecutive quarters.

Comedy Central also finished the quarter averaging a .19 P18-49 total day rating, up +1% from last year. The #1 brand in comedy has now posted year over year ratings growth in 5 of the last 6 quarters.

Comedy Central also recorded a stellar June, averaging a .27 rating among M18-34, up +21% from the same month last year. The brand earned a .19 P18-49 rating, building +3% over a year ago.

Comedy Central recorded its best quarter ever with 1.7 billion social streams, up +30% versus the same quarter last year. The Daily Show with Trevor Noah earned 700 million streams on YouTube, Facebook, Instagram and Twitter for the quarter, +18% year over year. It is the most engaging late night show in its competitive set across Facebook, Instagram and Twitter.

In addition to ratings success, Comedy Central receives critical acclaim from its premium scripted series, late night programming, animated series, sketch-comedy series and docu-series, including South Park, The Daily Show with Trevor Noah, Broad City, Drunk History, The Other Two, Corporate, Alternatino with Arturo Castro, The New Negroes with Baron Vaughn and Open Mike Eagle, Tosh.0, Klepper and The Jim Jefferies Show, among others.

Looking ahead, Comedy Central has a stacked slate that will feature new and returning series including: scripted comedies South Side, Awkwafina and Robbie; and late night show Lights Out with David Spade.

Comedy Central gives audiences access to a world of super funny, personally relatable, culturally relevant, and provocative comedy that tells the funny truths of life, every day and everywhere. From award-winning late-night, scripted and animated series to stand-up specials, short-form and sketch, Comedy Central has it all. A subsidiary of Viacom Inc., Comedy Central is available to more than 300 million households in over 150 countries across the globe.





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