or


[08/07/19 - 12:32 PM]
The Premiere of Disney Channel's "Descendants 3" Is Cable TV's Highest-Rated Telecast in Two Years Among Kids 6-11 and Tweens 9-14
Disney Channel further spins the numbers for Friday, August 2.

[via press release from Disney Channel]

THE PREMIERE OF DISNEY CHANNEL'S 'DESCENDANTS 3' IS CABLE TV'S HIGHEST RATED TELECAST IN TWO YEARS AMONG KIDS 6-11 AND TWEENS 9-14

8.43 Million Total Viewers for Third Movie in Tour de Force Franchise

Young "Descendants" viewers repped their block, making the premiere of "Descendants 3" (Friday, Aug. 2, 8:00 p.m.) cable TV's highest-rated telecast in over two years among Kids 6-11, Tweens 9-14, Girls 6-11 and Girls 9-14, according to L+3 data available today.

8.43 million Total Viewers (2+) watched the movie, making it the #1 telecast of the day across all television. It grew 84% from DVR viewing over three days (L+SD to L+3).

Not since the premiere of "Descendants 2" (July 21, 2017) has cable TV seen such strong ratings among youth demographics nor has the DVR viewing skyrocketed as much across the board in three days.

· Ranking #1 for the day in every demographic measured by Disney Channel, the movie delivered most remarkably in these demographics: 2.7 million Kids 6-11 (11.3 rating), jumping 95% in L+3; 2.5 million Tweens 9-14 (10.4 rating), 1.9 million Girls 6-11 (16.4 rating) growing 92% in L+3, and 1.8 million Girls 9-14 (15.5 rating).

· Over 2.5 million adults (2.0 rating) also watched the premiere, including 1.7 million Women 18-49 (2.6 rating)

· In the DisneyNOW app, "Descendants 3" is the highest viewed Disney Channel Original Movie in a single day.

· "Descendants 3" is the #1 most social TV movie year-to-date.

· In the iTunes TV store, "Descendants 3" is the #1 TV Show (all genres).

· The "Descendants 3" soundtrack rose to #1 on the iTunes album chart (and has remained #1 since Saturday) and is also #1 on the soundtrack chart.

· "Descendants 3" music videos already have more than 111 million views in just five days.

· The "Queen of Mean" music video, performed by Sarah Jeffery as "Audrey," rose to #1 on YouTube's DisneyMusicVevo, holding steady at the top for three days and now has more than 23 million views.

"Descendants 3" is dedicated in memory of one of its beloved stars, actor Cameron Boyce.

Inspired by Disney heritage characters, the movies captured the intrigue of kids around the world as they introduced the teenage sons and daughters of Disney's most infamous villains who are wrestling with whether or not they have inherited the evilness of their parents. Premiere telecasts of "Descendants" and its sequel "Descendants 2" each ranked as the most-watched cable movie of the entire year (2015 and 2017) among Kids 6-11 and Tweens 9-14.

Five years into the franchise, the demand for a deeper experience with the characters, stories and music continues. The "Descendants" movies built opportunities across Disney beginning with New York Times best-selling books, licensed apparel, accessories, home décor and fashion dolls. Guests can experience a "Descendants" immersive experience (DescenDANCE Party) at Disney Parks and Resorts, select Disney Stores and aboard select Disney Cruise Line ships. "Descendants 3" costumes will be available for Halloween 2019. "Descendants 3" is available on DVD now.

Filmed in Vancouver, BC, "Descendants 3" was directed by Kenny Ortega ("High School Musical" trilogy), written by Josann McGibbon and Sara Parriott ("Descendants" and its sequel), and choreographed by Jamal Sims (Disney's "Aladdin") and Ortega. The executive producers are Ortega, Wendy Japhet, Susan Cartsonis, McGibbon and Parriott.

Starring are: Dove Cameron, Cameron Boyce, Sofia Carson, Booboo Stewart, Mitchell Hope, Sarah Jeffery, Brenna D'Amico, Melanie Paxson, Thomas Doherty, Dylan Playfair, Zachary Gibson, Jedidiah Goodacre, Anna Cathcart, Jadah Marie, Dan Payne, Keegan Connor Tracy, Bobby Moynihan, Cheyenne Jackson and China Anne McClain.

Source: *Nielsen Media Research, National Ratings, Live+3 data. Rankings exclude sports. **iTunes Music Store as of Aug. 7, 2019 ***Nielsen Social Content Ratings, linear program-level metrics, 1/1/19-8/4/19)





  [august 2019]  
S
M
T
W
T
F
S
    


· DESCENDANTS 3 (DISNEY)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.