PARAMOUNT NETWORK'S "68 WHISKEY" IS MOST-WATCHED CABLE DRAMA SERIES PREMIERE IN OVER A YEAR, DRAWING 2 MILLION L+3 VIEWERS
Scripted Series from Ron Howard and Brian Grazer Earns 1.0 Rating Among P25-54
Series Premiere Jumps Triple Digits Across Key Demos in L+3 Viewing
68 Whiskey is #1 Cable Drama of Wednesday Night for Facebook and Twitter Video Views and Generated 4.5 Million Social Views Across Platforms
NEW YORK, NY, January 21, 2020 - With an average audience of 2 million total L+3 viewers, 68 Whiskey, Paramount Network's new scripted series, stands as the most-watched cable drama series premiere in over a year (November 2018). 68 Whiskey is also the highest-rated cable drama launch since June 2019 among P25-54 (1.0 L+3 rating) and M18-49 (.77 L+3 rating) and since September 2018 among M25-54 (1.2 L+3 rating).
The series from Ron Howard and Brian Grazer's Imagine Television and CBS Television Studios debuted on January 15. Across key demos, the series premiere drove double and triple digit ratings increases compared to the premiere's L+SD ratings:
P25-54 L+3 rating: 1.0, 117+% from L+SD
M25-54 L+3 rating: 1.2, 110+% from L+SD
W25-54 L+3 rating: .90, 126+% from L+SD
P18-49 L+3 rating: .67, 102+% from L+SD
M18-49 L+3 rating: .77, +108% from L+SD
W18-49 L+3 rating: .57, +93% from L+SD
2 million total viewers in L+3: 126+% from L+SD
On social media, 68 Whiskey ranked as the #1 cable drama program of Wednesday based on total Facebook and Twitter video views. The series generated 4.5 million total views and 11,000 total engagements on Wednesday, across all platforms and pages.
68 Whiskey airs Wednesdays at 10 p.m. ET/PT on Paramount Network. In the all-new January 22 episode, Roback, Davis, and Petrocelli make their way back to base through treacherous desert; Roback makes a grand gesture to help out Alvarez, complicating things with Durkin; and Holloway takes a special interest in one of her patients.
Blending intense drama with irreverent humor, 68 Whiskey follows a multicultural band of Army medics stationed in Afghanistan on a base nicknamed "The Orphanage." Together, the medics navigate a dangerous and sometimes absurd world, relying on comradery, various vices, and, occasionally, a profound sense of purpose to carry them through. 68 Whiskey stars Sam Keeley, Jeremy Tardy, Gage Golightly, Cristina Rodlo, Beth Riesgraf, Lamont Thompson, Nicholas Coombe and Derek Theler.
Emmy(R) Award-nominated series creator, showrunner and series writer Roberto Benabib (Weeds, The Brink, Ally McBeal) executive produces along with Oscar(R)-winner Brian Grazer, Oscar(R)-winner Ron Howard and Imagine Television President Samie Kim Falvey. Zion Rubin, the creator of the Israeli television series Charlie Golf One, from which 68 Whiskey has been adapted, also executive produces, along with Efrat Shmaya Dror (United Studios of Israel), Danna Stern (yes Studios), Francie Calfo and Michael Lehmann.
68 Whiskey is the first series to premiere from Paramount Network's ambitious 2020 scripted slate. The slate is headlined by Yellowstone, co-created by Taylor Sheridan and John Linson and starring Costner, which is set to debut its third season later in summer 2020.
Exclusive content from the series is available on the @68Whiskey social accounts on Instagram, Facebook and Twitter and as well as the Paramount Network YouTube channel and paramountnetwork.com.
About Paramount Network
Paramount Network is a premium entertainment destination that pushes the limits of storytelling with bold original scripted and non-scripted series. Inspired by over a century of cinema, Paramount Network is where today's brightest stars bring the experience of the big screen to every screen with stories that are immersive, inclusive, and deeply personal. A subsidiary of Viacom Inc., Paramount Network has a global reach of 234 million households across 117 countries. For up-to-the-minute and archival press information and photographs visit Paramount Network's press site at paramountnetwork.com/press and follow us on Twitter at @ParamountNetPR for the latest in breaking news updates, behind-the-scenes information and photos.
About Imagine Television
Imagine Television Group is comprised of Imagine Television and Imagine Television Studios. Imagine Television was founded in 1986 by Brian Grazer and Ron Howard and is run by Imagine Television President Samie Kim Falvey. The company's productions have been honored with 195 Emmy nominations and 30 Golden Globe nominations. Last year, the company formed Imagine Television Studios to produce and finance a slate of projects that currently includes the series Why Women Kill for CBS All Access from Marc Cherry; Swagger for Apple with Kevin Durant and Reggie Rock Bythewood; Wu-Tang: An American Saga for Hulu from The RZA and Alex Tse; and 68 Whiskey. Imagine Television is also producing Filthy Rich with Tate Taylor for Fox. Current programming includes Fox's award-winning series Empire, Netflix's Arrested Development and Nat Geo's Emmy(R)-winning GENIUS anthology series. Earlier productions include Fox's Golden Globe- and Emmy(R)-winning Best Drama Series 24; NBC's Peabody Award-winning series Friday Night Lights; Fox's Emmy(R)-winning Best Comedy Arrested Development; Fox's Shots Fired and Lie To Me; WB's Felicity; ABC's SportsNight; and HBO's From the Earth to the Moon, which won the Emmy(R) for Outstanding Mini-Series. Howard and Grazer began their collaboration in 1985 with the hit film comedies Night Shift and Splash, and continue to run Imagine as executive chairmen.
About CBS Television Studios
CBS Television Studios is one of the industry's leading suppliers of programming with more than 70 series currently in production across broadcast and cable networks, streaming services and other emerging platforms. The Studio's expansive portfolio spans a diverse slate of commercially successful and critically acclaimed scripted programming, genre-defining franchises including the ever-growing Star Trek universe, award-winning late night and daytime talk shows, and an extensive library of iconic intellectual property. For a list of all CBS Television Studios programming, visit www.CBSPressExpress.com.
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.