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[04/12/20 - 10:03 AM]
Saturday's Broadcast Ratings: NBC Gets Boost from "Saturday Night Live at Home"
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (4/11/20):

NBC (3.516 million viewers, #1; adults 18-49: 0.5, #1) was the network to beat on Saturday with its installments of "Dateline Saturday Night Mystery" (3.649 million viewers, #1; adults 18-49: 0.5, #2) and "SNL Vintage" (3.251 million viewers, #2; adults 18-49: 0.6, #1).

The silver went to CBS (2.494 million viewers, #2; adults 18-49: 0.3, #T2) with a rebroadcast of "ACM Presents: Our Country" (2.336 million viewers, #5; adults 18-49: 0.3, #T5) and a new "48 Hours" (2.812 million viewers, #3; adults 18-49: 0.4, #T3).

Next up was ABC (2.183 million viewers, #3; adults 18-49: 0.3, #T2) with repeats of "Shark Tank" (2.647 million viewers, #4; adults 18-49: 0.4, #T3) and "American Idol" (1.951 million viewers, #6; adults 18-49: 0.3, #T5).

And finally, FOX (1.122 million viewers, #4; adults 18-49: 0.2, #4) likewise closed out the night with second runs of "9-1-1" (1.256 million viewers, #7; adults 18-49: 0.2, #T7) and "Gordon Ramsay's 24 Hours to Hell and Back" (0.987 million viewers, #8; adults 18-49: 0.2, #T7).

In late-night metered market ratings (via NBC's press release):

The April 11 edition of "Saturday Night Live at Home," with material produced remotely as "SNL" cast and crew practice social distancing, and featuring host Tom Hanks and musical guest Coldplay's Chris Martin, has averaged a 1.46 rating in "live plus same day" adult 18-49 rating and 6.662 viewers overall, according to "fast official" ratings from Nielsen Media Research.

This is the season's #2 highest-scoring edition of "Saturday Night Live," behind only the Dec. 21, 2019 edition hosted by Eddie Murphy and featuring musical guest Lizzo (2.50 in 18-49, 9.986 million viewers overall).

The last "SNL" telecast besides that Dec. 21 edition to top last night's results was the May 4, 2019 episode, hosted by Adam Sandler with musical guest Shawn Mendes (1.61 rating in 18-49, 6.809 million viewers overall).

Versus "SNL's" prior season averages for originals, excluding the high-rated Eddie Murphy-hosted episode, last night's "In Home" telecast is up +17% in 18-49 (1.46 vs. 1.25) and up +12% in total viewers (6.662 million vs. 5.969 million).

Versus primetime programming on the Big 4 networks last night, "SNL" is easily the #1 show of the night in 18-49 and total viewers, more than doubling all Big 4 primetime shows in 18-49.


Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/13/19):

ABC (3.669 million viewers, #1; adults 18-49: 1.1, #1) was the victor on a sports heavy Saturday with its primetime coverage of the "NBA Playoffs: LA at Golden State" (3.669 million viewers, #2; adults 18-49: 1.1, #1).

NBC (2.245 million viewers, #4; adults 18-49: 0.6, #2) then was the silver draw with its presentation of the "NHL Playoffs: Toronto at Boston" (2.245 million viewers, #5; adults 18-49: 0.6, #2).

Next up was CBS (3.035 million viewers, #2; adults 18-49: 0.4, #T3) and its mix of "Ransom" (2.997 million viewers, #3; adults 18-49: 0.4, #T4), an encore of "The Code" (2.164 million viewers, #6; adults 18-49: 0.3, #6) and "48 Hours" (3.944 million viewers, #1; adults 18-49: 0.5, #3).

And finally, FOX (2.723 million viewers, #3; adults 18-49: 0.4, #T3) closed out the night with its airing of "Monster Energy NASCAR Cup Racing: Richmond" (2.723 million viewers, #4; adults 18-49: 0.4, #T4).

In late-night metered market ratings (via NBC's press release):

· The April 13 telecast of "Saturday Night Live," with host Emma Stone and musical guest BTS, averaged a 3.9 rating, 10 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 1.5/8 in adults 18-49 in the 25 markets with local people meters.

· The April 13 "Saturday Night Live" ranks as the #1 show of the night on the Big 4 networks in metered-market households and #2 show in 18-49 in the local people meters behind only ABC's NBA Playoffs. In fact, in 18-49 in the local people meters, "SNL" trails only one primetime entertainment program on the Big 4 nets so far this week, ABC's "Grey's Anatomy" (1.7).

· In metered-market households, "Saturday Night Live" topped the #2 Big 4 telecast of the night, ABC's Clippers-Warriors NBA Playoff coverage, by +3% (3.9 vs. 3.8).

Source: Nielsen Media Research





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