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[05/09/20 - 08:37 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC & NBC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (5/8/20):

CBS (6.184 million viewers, #1; adults 18-49: 0.6, #T1) was the network to beat on Friday with the season finale of "MacGyver" (5.775 million viewers, #3; adults 18-49: 0.6, #T3) followed by a new "Magnum P.I." (6.685 million viewers, #1; adults 18-49: 0.7, #T1) and the season finale of "Magnum P.I." (6.091 million viewers, #2; adults 18-49: 0.6, #T3).

ABC (4.093 million viewers, #2; adults 18-49: 0.6, #T1) and NBC (4.083 million viewers, #3; adults 18-49: 0.6, #T1) shared in the demo honors with the former offered up new episodes of "Shark Tank" (4.557 million viewers, #4; adults 18-49: 0.7, #T1) and "20/20" (3.860 million viewers, #7; adults 18-49: 0.5, #T6) and the latter with originals from "The Blacklist" (4.483 million viewers, #5; adults 18-49: 0.5, #T6) and "Dateline NBC" (3.882 million viewers, #6; adults 18-49: 0.6, #T3).

Meanwhile, FOX (2.040 million viewers, #4; adults 18-49: 0.5, #4) offered up its weekly "WWE SmackDown" (2.040 million viewers, #8; adults 18-49: 0.5, #T6).

And finally, closing out the evening were the special "Masters of Illusion: Impossible Escapes" (0.692 million viewers, #9; adults 18-49: 0.1, #T9) and the season finale of "Dynasty" (0.383 million viewers, #10; adults 18-49: 0.1, #T9) on The CW (0.537 million viewers, #5; adults 18-49: 0.1, #5).

Week-to-week changes (adults 18-49):
0.00% - Magnum P.I.
0.00% - MacGyver
0.00% - The Blacklist
0.00% - WWE SmackDown
0.00% - Dynasty
-12.50% - Shark Tank
-14.29% - Dateline NBC
-16.67% - 20/20 (vs. 4/3/20)

Year-to-year changes (adults 18-49):
+75.00% - Shark Tank (vs. Marvel's Agents of SHIELD)
+20.00% - Dateline NBC
0.00% - Magnum P.I. (vs. Hawaii Five-0)
0.00% - MacGyver
0.00% - Dynasty (vs. Whose Line Is It Anyway? (Repeats))
0.00% - 20/20
0.00% - Masters of Illusion: Impossible Escapes (vs. Dynasty)
-16.67% - The Blacklist
-16.67% - WWE SmackDown (vs. Various)
-25.00% - Magnum P.I. (vs. Blue Bloods)


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/10/19):

CBS (6.829 million viewers, #1; adults 18-49: 0.7, #1) claimed the top spot on Friday with the season finale of "MacGyver" (5.427 million viewers, #3; adults 18-49: 0.6, #T4), a new "Hawaii Five-0" (6.640 million viewers, #2; adults 18-49: 0.7, #3) and the season finale of "Blue Bloods" (8.421 million viewers, #1; adults 18-49: 0.8, #T1).

NBC (3.686 million viewers, #2; adults 18-49: 0.6, #T2) then was the number two draw with originals from "The Blacklist" (3.949 million viewers, #5; adults 18-49: 0.6, #T4) and "Dateline NBC" (3.555 million viewers, #6; adults 18-49: 0.5, #T7).

Sharing the silver was FOX (2.895 million viewers, #3; adults 18-49: 0.6, #T2) with the finale lineup of "Last Man Standing" (4.674 million viewers, #4; adults 18-49: 0.8, #T1), "The Cool Kids" (3.425 million viewers, #7; adults 18-49: 0.6, #T4) and "Proven Innocent" (1.739 million viewers, #10; adults 18-49: 0.4, #T9).

Meanwhile, ABC (2.566 million viewers, #4; adults 18-49: 0.4, #4) served up the return of "Marvel's Agents of SHIELD" (2.344 million viewers, #9; adults 18-49: 0.4, #T9) and a new two-hour "20/20" (2.678 million viewers, #8; adults 18-49: 0.5, #T7).

And finally, a new "Dynasty" (0.454 million viewers, #13; adults 18-49: 0.1, #T11) and repeats of "Whose Line Is It Anyway?" (0.521 million viewers, #12; adults 18-49: 0.1, #T11) and another "Whose Line Is It Anyway?" (0.547 million viewers, #11; adults 18-49: 0.1, #T11) rounded out the night on The CW (0.494 million viewers, #5; adults 18-49: 0.1, #5).

Week-to-week changes (adults 18-49):
+14.29% - Last Man Standing
0.00% - Blue Bloods
0.00% - Hawaii Five-0
0.00% - MacGyver
0.00% - The Blacklist
0.00% - The Cool Kids
0.00% - 20/20
0.00% - Proven Innocent
0.00% - Dynasty
-16.67% - Dateline NBC

Year-to-year changes (adults 18-49):
+33.33% - Last Man Standing (vs. Meghan Markle: An American Princess)
+20.00% - The Blacklist (vs. Blindspot)
0.00% - Blue Bloods
0.00% - MacGyver (vs. Undercover Boss)
0.00% - The Cool Kids (vs. Meghan Markle: An American Princess)
0.00% - 20/20 (vs. Marvel's Agents of SHIELD/20/20)
0.00% - Dynasty
-12.50% - Hawaii Five-0
-20.00% - Marvel's Agents of SHIELD (vs. Once Upon a Time)
-28.57% - Dateline NBC
-33.33% - Proven Innocent (vs. Meghan Markle: An American Princess)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.7/4; "Late Show with Stephen Colbert," 2.5/6; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/2; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/3 with an encore in metered-market households; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.1/1 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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