or


[05/27/20 - 08:30 AM]
HGTV's Smash Hit "Celebrity IOU" Is the Highest Rated First-Year Series in Network History Access Multiple Demos
HGTV further spins the numbers for the series to date.

[via press release from HGTV]

HGTV'S SMASH HIT 'CELEBRITY IOU' IS THE HIGHEST RATED FIRST-YEAR SERIES IN NETWORK HISTORY ACROSS MULTIPLE DEMOS

New York [May 27, 2020] HGTV's ratings juggernaut, Celebrity IOU, is the highest-rated first-year series in network history among P25-54, W25-54, M25-54, P2+ and households. It also is the #3 new unscripted original series in all of cable among P25-54 and the #4 among W25-54 so far this year. During its first season, which aired on Monday nights at 9 p.m. ET/PT, the series attracted more than 25.7 million total viewers. Hosted by the network's popular real estate and renovation experts Drew and Jonathan Scott, who also serve as executive producers, Celebrity IOU spotlighted life-changing renovations from Brad Pitt, Melissa McCarthy, Viola Davis, Michael Bublé, Rebel Wilson and Jeremy Renner. The second season of the series is tentatively slated to premiere in early 2021.

"Celebrity IOU touched the hearts of millions of fans with compelling, emotional stories at a time when we needed positive and inspiring content," said Jane Latman, president, HGTV. "Record-breaking ratings were only one aspect of its success."

With the addition of Celebrity IOU to its programming roster, HGTV now holds four of the top 15 new unscripted series across all of cable for 2020 to-date with W25-54 -- more than any other network. Three additional new series -- Extreme Makeover: Home Edition, Flipping 101 w/ Tarek El Moussa and Unsellable Houses - make the list

Season one of Celebrity IOU delivered a 1.24 live plus three-day rating among P25-54, a 135 percent increase over year-ago levels and a 66 percent lift over the prior six-week time period. Among W25-54, the series garnered a 1.63 L3 rating, a 133 percent increase over year-ago levels and 65 percent lift over the prior six-weeks.

Celebrity IOU was the #2 cable program among upscale W25-54 and a top 5 cable program among P25-54, W25-54 and upscale P25-54 during its run on Monday night. It garnered strong L3 ratings among upscale audiences, delivering a 1.53 among upscale P25-54, a 1.90 among upscale W25-54 and a 1.18 among upscale M25-54. The series also delivered a 0.84 L3 rating among M25-54, a 141 percent increase over year-ago levels and a 66 percent lift over the prior six weeks. In addition, Celebrity IOU garnered a 1.48 L3 rating among P2+ and a 2.88 household rating, a respective 162 percent and 145 percent increase over year ago levels.

Celebrity IOU also delivered strong viewer engagement on HGTV's digital platforms. Since the series premiered April 13 on HGTV GO, Celebrity IOU has been the #3 most-watched show and the season premiere has been the most-watched episode on the platform. In addition, all six of the season's episodes each delivered more than 1 million minutes watched in their first three days on HGTV GO. Also since the April 13 premiere, Celebrity IOU grew its social activity across HGTV's social platforms by more than 420 percent, delivering more than 6.3 million total video views across Facebook, Instagram and Twitter. Digital support for the series has generated more than 3.6 million page views on HGTV.com, and HGTV.com/CelebrityIOU is the most visited show page on the network's site since the series premiere. The show has been HGTV's #1 most social series in the past year, and the May 18 season finale was HGTV's #1 most social episode in a year.

Celebrity IOU is produced by Scott Brothers Entertainment.

ABOUT 'CELEBRITY IOU'

Celebrity IOU is a new blockbuster HGTV series where Hollywood A-listers express their deep gratitude to the individuals who have had a major impact on their lives by surprising them with big, heartwarming home renovations that bring everyone to tears. The star-studded, uplifting series features Drew and Jonathan Scott as they help each award-winning celebrity with a special renovation.

ABOUT HGTV

HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to more than 86 million U.S. households; a website, HGTV.com, a website, HGTV.com, that attracts an average of 10.2 million people each month; a social footprint of 21.2 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network.





  [may 2020]  
S
M
T
W
T
F
S
     


· CELEBRITY IOU (HGTV)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.