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[07/31/20 - 08:12 AM]
Thursday's Broadcast Ratings: ABC Originals Hold Onto Demo Crown
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (7/30/20):

[Note: Fast affiliate ratings are inaccurate for live sports.]

ABC (2.713 million viewers, #2; adults 18-49: 0.5, #1) took home the demo honors on Thursday with originals from "Holey Moley" (2.915 million viewers, #5; adults 18-49: 0.5, #T2), "Don't" (2.309 million viewers, #10; adults 18-49: 0.4, #T4) and "To Tell the Truth" (2.913 million viewers, #6; adults 18-49: 0.5, #T2).

CBS (3.166 million viewers, #1; adults 18-49: 0.4, #T2) then was the most-watched network with its mix of "Young Sheldon" (4.388 million viewers, #1; adults 18-49: 0.6, #1), "The Unicorn" (3.042 million viewers, #3; adults 18-49: 0.4, #T4), "Mom" (3.292 million viewers, #2; adults 18-49: 0.4, #T4), another "Mom" (2.979 million viewers, #4; adults 18-49: 0.4, #T4) and "NCIS: Los Angeles" (2.648 million viewers, #7; adults 18-49: 0.4, #T4).

Next up was FOX (1.958 million viewers, #4; adults 18-49: 0.4, #T2) and the Thursday debut of its "MLB on FOX" (1.958 million viewers, #11; adults 18-49: 0.4, #T4) coverage.

Meanwhile, NBC (2.175 million viewers, #3; adults 18-49: 0.3, #4) offered up repeats of "Ellen's Game of Games" (2.403 million viewers, #8; adults 18-49: 0.4, #T4), "Law & Order: Special Victims Unit" (1.784 million viewers, #12; adults 18-49: 0.3, #T11) and another "Law & Order: Special Victims Unit" (2.338 million viewers, #9; adults 18-49: 0.3, #T11).

And finally, a new "Killer Camp" (0.520 million viewers, #14; adults 18-49: 0.1, #T13) and a rebroadcast of "Penn & Teller: Fool Us" (0.544 million viewers, #13; adults 18-49: 0.1, #T13) on The CW (0.532 million viewers, #5; adults 18-49: 0.1, #5) rounded out the night.

Week-to-week changes (adults 18-49):
+25.00% - To Tell the Truth (vs. 7/16/20)
0.00% - Holey Moley (vs. 7/16/20)
0.00% - Killer Camp
-20.00% - Don't (vs. 7/16/20)

Year-to-year changes (adults 18-49):
+66.67% - To Tell the Truth (vs. Reef Break)
0.00% - Don't (vs. Family Food Fight)
-28.57% - Holey Moley
-42.86% - MLB on FOX (vs. MasterChef/Spin the Wheel)
-50.00% - Killer Camp (vs. iZombie)


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/1/19):

NBC (4.995 million viewers, #1; adults 18-49: 1.4, #1) pulled into the top spot on Thursday with its telecast of "NFL Kickoff Pre-Game" (5.616 million viewers, #1; adults 18-49: 1.4, #T1) and "NFL Preseason: Hall of Fame Game - Denver vs. Atlanta" (4.871 million viewers, #2; adults 18-49: 1.4, #T1).

FOX (2.877 million viewers, #2; adults 18-49: 0.7, #2) then was the silver draw with fresh installments from "MasterChef" (3.319 million viewers, #4; adults 18-49: 0.8, #4) and "Spin the Wheel" (2.435 million viewers, #6; adults 18-49: 0.5, #T6).

Next up was CBS (2.868 million viewers, #3; adults 18-49: 0.6, #3) and its trio of "Love Island" (2.405 million viewers, #8; adults 18-49: 0.5, #T6), "Big Brother 21" (3.781 million viewers, #3; adults 18-49: 1.0, #3) and "Elementary" (2.416 million viewers, #7; adults 18-49: 0.3, #T9).

Meanwhile, ABC (2.358 million viewers, #4; adults 18-49: 0.5, #4) served up originals from "Holey Moley" (3.242 million viewers, #5; adults 18-49: 0.7, #5), "Family Food Fight" (1.847 million viewers, #10; adults 18-49: 0.4, #8) and "Reef Break" (1.985 million viewers, #9; adults 18-49: 0.3, #T9).

And finally, the series finale of "iZombie" (0.801 million viewers, #11; adults 18-49: 0.2, #T11) and a new "The Outpost" (0.652 million viewers, #12; adults 18-49: 0.2, #T11) rounded out the evening on The CW (0.727 million viewers, #5; adults 18-49: 0.2, #5).

Week-to-week changes (adults 18-49):
+100.00% - The Outpost
+16.67% - Holey Moley
+14.29% - MasterChef
0.00% - Big Brother 21
0.00% - Spin the Wheel
0.00% - Love Island
0.00% - Family Food Fight
0.00% - Reef Break
0.00% - iZombie
-25.00% - Elementary

Year-to-year changes (adults 18-49):
+100.00% - The Outpost (vs. Black Lightning (Repeat))
+40.00% - Holey Moley (vs. The Gong Show)
0.00% - iZombie (vs. Supernatural (Repeat))
-11.11% - MasterChef (vs. The Four: Battle for Stardom)
-20.00% - Family Food Fight (vs. Match Game (Repeat))
-22.22% - NFL Preseason: Hall of Fame Game - Denver vs. Atlanta
-25.00% - Reef Break (vs. Take Two)
-26.32% - NFL Kickoff Pre-Game
-28.57% - Big Brother 21
-40.00% - Elementary (vs. SWAT (Repeat))
-47.37% - Love Island (vs. The Big Bang Theory/Young Sheldon (Repeats))
-54.55% - Spin the Wheel (vs. The Four: Battle for Stardom)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," delayed by an NFL overrun; "Late Show with Stephen Colbert," 1.9/6; and ABC's "Jimmy Kimmel Live," 1.5/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," delayed by an NFL overrun; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.3/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," delayed by an NFL overrun; CBS's "Late Late Show," 0.8/3. In the 25 markets with Local People Meters, 18-49 averages were: "Late Night," delayed by an NFL overrun; "Late Late Show," 0.1/1.

· At 1:35 a.m., an encore "Last Call with Carson Daly" was delayed by an NFL overrun.

Source: Nielsen Media Research





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