Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (7/31/20):
FOX (1.892 million viewers, #4; adults 18-49: 0.5, #1) held onto the demo crown on Friday with its latest edition of "WWE SmackDown" (1.892 million viewers, #8; adults 18-49: 0.5, #T1).
CBS (3.196 million viewers, #1; adults 18-49: 0.4, #T2) was the top draw in total viewers with its mix of "The Greatest #AtHome Videos" (3.276 million viewers, #1; adults 18-49: 0.4, #T3) and repeats of "Magnum P.I." (3.069 million viewers, #3; adults 18-49: 0.3, #T6) and "Blue Bloods" (3.243 million viewers, #2; adults 18-49: 0.3, #T6).
Next up was NBC (2.725 million viewers, #2; adults 18-49: 0.4, #T2) with encores of "The Wall" (2.255 million viewers, #7; adults 18-49: 0.3, #T6) and "Dateline NBC" (2.960 million viewers, #4; adults 18-49: 0.4, #T3).
ABC (2.521 million viewers, #3; adults 18-49: 0.4, #T2) likewise opted for rebroadcasts of "Shark Tank" (2.779 million viewers, #5; adults 18-49: 0.5, #T1) and "20/20" (2.393 million viewers, #6; adults 18-49: 0.4, #T3).
And finally, The CW (0.539 million viewers, #5; adults 18-49: 0.1, #5) closed out the night with repeats of "Masters of Illusion" (0.559 million viewers, #9; adults 18-49: 0.1, #T9), another "Masters of Illusion" (0.494 million viewers, #12; adults 18-49: 0.1, #T9), "Whose Line Is It Anyway?" (0.545 million viewers, #11; adults 18-49: 0.1, #T9) and another "Whose Line Is It Anyway?" (0.559 million viewers, #10; adults 18-49: 0.1, #T9).
Week-to-week changes (adults 18-49):
0.00% - WWE SmackDown
0.00% - The Greatest #AtHome Videos
Year-to-year changes (adults 18-49):
+66.67% - WWE SmackDown (vs. Various)
+33.33% - The Greatest #AtHome Videos (vs. Love Island)
Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/2/19):
NBC (2.835 million viewers, #1; adults 18-49: 0.5, #1) was the network to beat on Friday with its weekly rebroadcast of "American Ninja Warrior" (2.573 million viewers, #3; adults 18-49: 0.5, #T1) and a new "Dateline NBC" (3.361 million viewers, #1; adults 18-49: 0.5, #T1).
ABC (1.909 million viewers, #3; adults 18-49: 0.4, #2) then was the silver draw with the penultimate "Marvel's Agents of SHIELD" (2.152 million viewers, #5; adults 18-49: 0.5, #T1) followed by the season finale of "Marvel's Agents of SHIELD" (1.691 million viewers, #8; adults 18-49: 0.4, #T4) and a repeat "20/20" (1.884 million viewers, #7; adults 18-49: 0.4, #T4).
Next up was CBS (2.629 million viewers, #2; adults 18-49: 0.3, #T3) with a new "Love Island" (1.982 million viewers, #6; adults 18-49: 0.3, #T6) alongside repeats of "Hawaii Five-0" (2.560 million viewers, #4; adults 18-49: 0.3, #T6) and "Blue Bloods" (3.344 million viewers, #2; adults 18-49: 0.3, #T6).
Meanwhile, FOX (1.514 million viewers, #4; adults 18-49: 0.3, #T3) offered up encores of "First Responders Live" (1.659 million viewers, #9; adults 18-49: 0.3, #T6) and "MasterChef" (1.368 million viewers, #10; adults 18-49: 0.3, #T6).
And finally, new episodes of "Masters of Illusion" (0.823 million viewers, #11; adults 18-49: 0.2, #11) and "The Big Stage" (0.653 million viewers, #12; adults 18-49: 0.1, #T12) plus a repeat "The Outpost" (0.398 million viewers, #13; adults 18-49: 0.1, #T12) rounded out the evening on The CW (0.568 million viewers, #5; adults 18-49: 0.1, #5).
Week-to-week changes (adults 18-49):
+25.00% - Dateline NBC
+25.00% - Marvel's Agents of SHIELD
0.00% - Love Island
-33.33% - Masters of Illusion
-50.00% - The Big Stage
Year-to-year changes (adults 18-49):
+25.00% - Marvel's Agents of SHIELD - 8:00 (vs. Quantico)
0.00% - Masters of Illusion (vs. Masters of Illusion (Repeat))
0.00% - Marvel's Agents of SHIELD - 9:00 (vs. What Would You Do?)
-16.67% - Dateline NBC
-50.00% - Love Island (vs. TKO: Total Knock Out)
-66.67% - The Big Stage (vs. Masters of Illusion (Repeat))
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.5/4 with an encore telecast; "Late Show with Stephen Colbert," 1.7/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.3/4 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/3 with an encore; "Late Show," 0.2/1 with an encore; and "Jimmy Kimmel Live," 0.3/2 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 0.9/3 in metered-market households with an encore; CBS's "Late Late Show," 0.8/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.2/2 in 18-49 with an encore; "Late Late Show," 0.1/1 with an encore.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.1/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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