Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (11/28/20):
[Note: Fast affiliate ratings are inaccurate for live events.]
NBC (1.895 million viewers, #1; adults 18-49: 0.3, #T1) was the top draw on a low key Saturday with its duo of "The Voice" (1.837 million viewers, #3; adults 18-49: 0.3, #T2) and "SNL Vintage" (2.012 million viewers, #2; adults 18-49: 0.3, #T2).
A close second was CBS (1.797 million viewers, #2; adults 18-49: 0.3, #T1) with its lineup of "Robbie the Reindeer: Hooves of Fire" (1.594 million viewers, #4; adults 18-49: 0.3, #T2), "Robbie the Reindeer: Legend of the Lost Tribe" (1.182 million viewers, #7; adults 18-49: 0.2, #T6), "The Story of Santa Claus" (1.331 million viewers, #6; adults 18-49: 0.2, #T6) and "48 Hours" (2.670 million viewers, #1; adults 18-49: 0.4, #1).
Next up was ABC (1.438 million viewers, #3; adults 18-49: 0.3, #T1) and its presentation of "Saturday Night Football" (1.438 million viewers, #5; adults 18-49: 0.3, #T2).
And finally, FOX (1.055 million viewers, #4; adults 18-49: 0.2, #4) closed out the night with its own "CFB on FOX" (1.055 million viewers, #8; adults 18-49: 0.2, #T6).
In late-night metered market ratings (via NBC's press release):
TBA
Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/30/19):
FOX (5.359 million viewers, #1; adults 18-49: 1.4, #1) scored top honors on Saturday with its presentation of "CFB on FOX" (5.359 million viewers, #1; adults 18-49: 1.4, #1).
CBS (2.450 million viewers, #3; adults 18-49: 0.5, #2) then was a distant second with its mix of "Robbie the Reindeer: Hooves of Fire" (2.671 million viewers, #4; adults 18-49: 0.7, #2), "Robbie the Reindeer: Lost Tribe" (1.932 million viewers, #6; adults 18-49: 0.4, #T4), "The Story of Santa Claus" (1.776 million viewers, #7; adults 18-49: 0.4, #T4) and "48 Hours" (3.273 million viewers, #2; adults 18-49: 0.5, #3).
Next up was ABC (1.978 million viewers, #4; adults 18-49: 0.4, #3) and its presentation of "Saturday Night College Football" (1.978 million viewers, #5; adults 18-49: 0.4, #T4).And finally, NBC (2.838 million viewers, #2; adults 18-49: 0.3, #4) closed out the night with its annual telecast of "It's a Wonderful Life" (2.838 million viewers, #3; adults 18-49: 0.3, #7).
In late-night metered market ratings (via NBC's press release):
· A Nov. 30 encore edition of "Saturday Night Live," hosted by David Harbour and featuring musical guest Camila Cabello, has averaged a 2.7 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 1.0 rating in adults 18-49 in the 25 markets with local people meters.
· Versus primetime programming on the Big 4 networks Saturday night, the "SNL" rebroadcast is the #2 show of the night in metered-market households and in 18-49 in the local people meters, behind only Fox's Oklahoma-Oklahoma State college football.
· Note that current metered-market results are not compatible with data issued before Oct. 5 due to changes in Nielsen methodology.
· The Nov. 30 rebroadcast matches the highest 18-49 rating among three 11:30 encores to have aired since Oct. 5.
Source: Nielsen Media Research
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