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[01/31/21 - 08:23 AM]
Saturday's Broadcast Ratings: NBA Tops Demo Race for ABC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night (1/30/21):

[Note: Fast affiliate ratings are inaccurate for live events.]

ABC (1.864 million viewers, #3; adults 18-49: 0.5, #1) claimed the adults 18-49 crown with the return of "NBA Saturday Primetime on ABC" (1.864 million viewers, #7; adults 18-49: 0.5, #1).

CBS (2.639 million viewers, #1; adults 18-49: 0.3, #T3) was the most-watched broadcaster with its mix of "NCIS: New Orleans" (2.306 million viewers, #3; adults 18-49: 0.2, #8), "48 Hours" (2.501 million viewers, #2; adults 18-49: 0.3, #T5) and a new "48 Hours" (3.109 million viewers, #1; adults 18-49: 0.4, #T2).

Next up was NBC (2.109 million viewers, #2; adults 18-49: 0.4, #2) and its lineup of "Ellen's Game of Games" (1.939 million viewers, #6; adults 18-49: 0.3, #T5), "Law & Order: Special Victims Unit" (2.179 million viewers, #5; adults 18-49: 0.4, #T2) and "SNL Vintage" (2.208 million viewers, #4; adults 18-49: 0.4, #T2).

And finally, FOX (1.350 million viewers, #4; adults 18-49: 0.3, #T3) closed out the night with coverage of "PBC Fight Night" (1.350 million viewers, #8; adults 18-49: 0.3, #T5).

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/1/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

FOX (2.820 million viewers, #3; adults 18-49: 0.6, #1) claimed the demo honors on Saturday with its telecast of the "NFL Honors" (2.820 million viewers, #5; adults 18-49: 0.6, #1).

NBC (3.109 million viewers, #2; adults 18-49: 0.5, #2) was a close second with its mix of "Dateline Saturday Night Mystery" (3.063 million viewers, #4; adults 18-49: 0.4, #T4), another "Dateline Saturday Night Mystery" (3.565 million viewers, #2; adults 18-49: 0.5, #T2) and "SNL Vintage" (2.698 million viewers, #6; adults 18-49: 0.5, #T2).

Next up was ABC (1.521 million viewers, #4; adults 18-49: 0.4, #3) and its weekly presentation of "NBA Saturday Primetime on ABC" (1.521 million viewers, #8; adults 18-49: 0.4, #T4).

And finally, repeats of "NCIS" (3.306 million viewers, #3; adults 18-49: 0.3, #7) and "FBI: Most Wanted" (2.676 million viewers, #7; adults 18-49: 0.2, #8) plus a new "48 Hours" (3.711 million viewers, #1; adults 18-49: 0.4, #T4) rounded out the night on CBS (3.231 million viewers, #1; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

· The Feb. 1 edition of "Saturday Night Live," with host JJ Watt and musical guest Luke Combs, has averaged a 4.1 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 1.7 rating in adults 18-49 in the 25 markets with local people meters.

· Versus primetime programming on the Big 4 networks last night, "SNL" is easily the #1 show of the night in both metered-market households and in 18-49 in the local people meters.

· The 4.1 is the second-highest metered-market rating for "Saturday Night Live" since Dec. 7 (4.2 with host Jennifer Lopez and musical guest DaBaby), trailing over that span only the high-rated Dec. 21 telecast hosted by Eddie Murphy with musical guest Lizzo (6.7).

· Note that current metered-market results are not compatible with data issued before Oct. 5 due to changes in Nielsen methodology.

Source: Nielsen Media Research





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