or


[02/02/21 - 01:34 PM]
Hallmark Channel's "New Year New Movies!" Programming Event Boosts Network to Become #1 Most-Watched on Weekends in 2021 To-Date
The Hallmark Channel spins the numbers for the year to date.
[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S "NEW YEAR NEW MOVIES!" PROGRAMMING EVENT BOOSTS NETWORK TO BECOME #1 MOST-WATCHED ON WEEKENDS IN 2021 TO-DATE

Four of the Network's All-New Original Movie Premieres Marked the Most-Watched Programs of the Week in January

NEW YORK - February 2, 2021 - Hallmark Channel is off to a great start in 2021, with its programming event New Year New Movies! establishing the channel as the #1 most-watched entertainment cable network in the year-to-date on weekends among Women 18+ and Households. These results come on the heels of yet another highly successful holiday season, which boosted Hallmark Channel to rank as the most-watched entertainment cable network among Women 18+ in all of Fourth Quarter for the seventh consecutive year.

Featuring five all-new original movie premieres rolling out every Saturday night in January, New Year New Movies! - newly rebranded from its previous iteration, Winterfest - also earned Hallmark Channel the #2 spot in Total Day and Primetime among Households, Women 18+, and Total Viewer impressions. The January 2 premiere of Taking a Shot at Love was a particular standout, becoming Hallmark Channel's second highest-rated original premiere during the month of January in network history with a 3.2 Household rating.

Key Nielsen Highlights (L+SD)

Hallmark Channel 2021 To-Date

· Hallmark Channel is the second most-watched entertainment cable network in 2021 to- date during Total Day and Primetime among Households, Women 18+, and Total Viewers

· Additionally, the network becomes the #1 most-watched during Weekend Total Day among Households and Women 18+, and during Weekend Primetime and on Saturdays among Households, Women 18+, and Total Viewers

· The five New Year New Movies! original movie premieres averaged a 2.5 Household rating, 288,000 Women 25-54, and 2.4 million Total Viewers

· Four out of the five original movie premieres airing as part of the New Year New Movies! programming event were the most-watched entertainment cable programs of their respective weeks among Women 18+

· All five original movies premieres ranked at the #1 most-watched entertainment cable programs on their respective airdates among Households, Women 18+, and Total Viewers

Source: Nielsen L+SD 12/28/20-1/31/21; Excluding news and sports

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Crown Media Family Networks' flagship 24-hour cable television network. As the country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network features an ambitious lineup of original content, including movies, scripted primetime series, and a daily, two-hour lifestyle show, "Home & Family." Additionally, Hallmark Channel is the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers annual holiday programming franchises including "Countdown to Christmas" and many other seasonal offerings. Rounding out the network's diverse slate are some of television's most beloved comedies and series, including "The Golden Girls" and "Frasier." To visit the network website, please visit www.hallmarkchannel.com Hallmark Channel on Social Media: Facebook, Twitter, Pinterest, YouTube





  [february 2021]  
S
M
T
W
T
F
S
 


· NEW YEAR'S RESOLUTION, A (HALLMARK)
· SNOWKISSED (HALLMARK)
· TAKING A SHOT AT LOVE (HALLMARK)
· TWO FOR THE WIN (HALLMARK)
· WINTER GETAWAY, A (HALLMARK)




most recent ratings | view all posts
[09/23/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 14
"Reacher," "Neagley," "Sterling Point," "El Juicio," and "The Grand Tour" led all original series worldwide.
[09/22/26 - 03:08 PM]
Record-Breaking Week 3: ESPN/ABC Claim Every Saturday Window; "College GameDay" Continues Historic Start to the Season
ESPN networks delivered the top five most-watched games of Week 3 and accounted for two-thirds of all college football viewing.
[09/22/26 - 02:34 PM]
FOX's "America's Game of the Week" Scores Regular Season High 27,212,000 Viewers in Week 2
Said coverage was up +8% vs. last year's full season average of 25,269,000 viewers.
[09/22/26 - 02:17 PM]
Colts-Chiefs Overtime Thriller Is Most Watched Week 2 NBC "Sunday Night Football" Game Since 2015, Averaging 24.3 Million Viewers on NBC & Peacock
The audience for Colts-Chiefs peaked at 27.4 million viewers on NBC and Peacock in the second quarter (9:15-9:30 p.m. ET).
[09/22/26 - 12:01 PM]
Netflix Top 10: Week of September 14 - "Tyler Perry's Why Did I Get Married Again?" Holds No. 1 for a Second Week
"Monster: The Lizzie Borden Story" debuted at the top of the English TV list with 12.1 million views.
[09/22/26 - 12:00 PM]
"Dateline" Is the #1 Friday Newsmagazine in Both Key Demos for Second Consecutive Broadcast Season
The broadcast remains the #1 most-watched news magazine franchise and #1 most-watched true-crime franchise in total linear minutes watched for the season, with 151.2 million total viewers, up +4% vs. last season.

[09/21/26 - 07:02 AM]
"Dancing with the Stars" Season 35 "Two-Night Premiere: Night 2" Swings to 6.44 Million Total Viewers as the Ladies Take Their Turn in the Ballroom
"Dancing with the Stars" ranked as TV's No. 1 show in Total Viewers and Adults 18-49 on both Tuesday and Wednesday across all entertainment programming.
[09/18/26 - 03:15 PM]
ABC News' "Nightline" Wins Late Night Across the Board
For the sixth week running, "Nightline" increased year to year in Total Viewers and Adults 25-54.
[09/18/26 - 12:58 PM]
Marking a Somber Anniversary of the September 11 Attacks, ABC News' 9/11 Special, Anchored by David Muir, Robin Roberts and Diane Sawyer, Draws Over 4 Million Total Viewers
The special was also the No. 1 non-sports program of the night in Adults 25-54 (802,000) and Adults 18-49 (559,000).

[09/16/26 - 02:41 PM]
"Monday Night Football" Opens Super Bowl LXI Season with Record-Setting Audience; Broncos-Chiefs Becomes Most-Watched Week 1 Game of ESPN's "MNF" Era
The season opener between the Denver Broncos and Kansas City Chiefs delivered an audience of 23.2 million viewers across ESPN, ABC, ESPN2, ESPN Deportes and NFL+.
[09/16/26 - 02:30 PM]
"Dancing with the Stars" Leaps Back Into the Ballroom as Tuesday's No. 1 Show, Delivering Nearly 7 Million Total Viewers - Scores Show's Biggest Season Premiere in 6 Years
Among Adults 18-49, the "Dancing with the Stars" season opener jumped +40% over last year's premiere, with the show's best premiere performance in the key Adult demographic in nine years.
[09/16/26 - 12:20 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 7
"Reacher," "The Grand Tour," "Sterling Point," "Off Campus," and "LOL Next" led all original series worldwide.
[09/15/26 - 04:06 PM]
US Open Men's Championship Averages 3.2M Viewers, ESPN's Largest Audience Ever
Viewership peaked at 4.0M from 5:30-5:45 p.m. ET.
[09/15/26 - 03:21 PM]
Michigan's Win Over Oklahoma Scores 8,221,000 Viewers on FOX
Plus: 3,094,000 viewers tuned in to Friday's Missouri-Kansas matchup on FOX.
[09/15/26 - 03:05 PM]
Ohio State/Texas Delivers ABC/ESPN's Top Regular Season Game in 10 Years; "College GameDay" Scores Most-Watched Week 2 Episode Ever
ABC scores two of week 2's top three games, with Alabama at Kentucky winning the afternoon by more than double the competition.