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[02/07/21 - 08:06 AM]
Saturday's Broadcast Ratings: "NFL Honors" Puts CBS on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (2/6/21):

[Note: Fast affiliate ratings are inaccurate for live events.]

CBS (2.792 million viewers, #1; adults 18-49: 0.4, #T1) was the most-watched network on Saturday thanks to a rebroadcast of "Super Bowl Greatest Commercials 2021" (3.439 million viewers, #1; adults 18-49: 0.4, #T2) and the annual telecast of the "NFL Honors" (2.469 million viewers, #2; adults 18-49: 0.5, #1).

NBC (2.160 million viewers, #2; adults 18-49: 0.4, #T1) shared the demo crown with "Ellen's Game of Games" (2.049 million viewers, #5; adults 18-49: 0.4, #T2), "Law & Order: Special Victims Unit" (2.194 million viewers, #4; adults 18-49: 0.4, #T2) and "SNL Vintage" (2.238 million viewers, #3; adults 18-49: 0.3, #T6); as did ABC (1.519 million viewers, #3; adults 18-49: 0.4, #T1) with its latest installments of "NBA Countdown" (1.552 million viewers, #6; adults 18-49: 0.3, #T6) and "NBA Saturday Primetime on ABC" (1.512 million viewers, #7; adults 18-49: 0.4, #T2).

And finally, repeats of "9-1-1" (0.868 million viewers, #9; adults 18-49: 0.1, #9) and "Name That Tune" (1.166 million viewers, #8; adults 18-49: 0.2, #8) on FOX (1.017 million viewers, #4; adults 18-49: 0.2, #4) rounded out the night.

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/8/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

ABC (2.161 million viewers, #3; adults 18-49: 0.6, #1) led the low key demo race with "NBA Saturday Primetime on ABC" (2.161 million viewers, #6; adults 18-49: 0.6, #T1).

FOX (1.750 million viewers, #4; adults 18-49: 0.5, #2) was a close second with encores of "The Masked Singer" (1.973 million viewers, #8; adults 18-49: 0.6, #T1) and "LEGO Masters" (1.528 million viewers, #9; adults 18-49: 0.5, #T3).

Next up was NBC (3.134 million viewers, #1; adults 18-49: 0.4, #3) with "Dateline Saturday Night Mystery" (3.205 million viewers, #3; adults 18-49: 0.4, #T5), a second "Dateline Saturday Night Mystery" (3.553 million viewers, #1; adults 18-49: 0.5, #T3) and "SNL Vintage" (2.644 million viewers, #4; adults 18-49: 0.4, #T5).

And finally, rounding out the night with CBS (2.693 million viewers, #2; adults 18-49: 0.3, #4) and its mix of "Tommy" (2.573 million viewers, #5; adults 18-49: 0.2, #T8), "48 Hours" (2.158 million viewers, #7; adults 18-49: 0.2, #T8) and a new "48 Hours" (3.350 million viewers, #2; adults 18-49: 0.4, #T5).

In late-night metered market ratings (via NBC's press release):

· The Feb. 8 telecast of "Saturday Night Live," with host RuPaul and musical guest Justin Bieber, has averaged a 4.3 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 1.9 rating in adults 18-49 in the 25 markets with local people meters.

· The 4.3 in households ties last night's "Saturday Night Live" as the #2 highest-rated "SNL" in metered-market households among the 12 originals that have aired since Nielsen changed its methodology Oct. 5, ranking behind only the high-rated Dec. 21 telecast hosted by Eddie Murphy with musical guest Lizzo (6.7). "SNL" also generated a 4.3 on Nov. 23 with host Will Ferrell and musical guest King Princess.

· Note that current metered-market results are not compatible with data issued before Oct. 5 due to changes in Nielsen methodology.

Source: Nielsen Media Research





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