HGTV DELIVERS STRONG PERFORMANCE FOR JANUARY 2021
New York [Feb 9, 2021] HGTV kicked off 2021 with an impressive overall performance in January. The net averaged a .45 rating among viewers P25-54 and a .58 rating among W25-54 - a respective uptick of 15 percent and 20 percent over the prior month. HGTV continued to attract upscale audiences in January, ranking as the #2 non-news or sports cable network among upscale P25-54 and upscale W25-54. The network ranked as the #7 net in prime among P25-54 - up 10 spots over the prior month. HGTV also delivered its best-ever average weekly viewing for January, averaging more than 101 minutes each week.
HGTV ratings drivers for January included Home Town, starring Ben and Erin Napier, who renovate homes in Laurel, Mississippi; Fixer to Fabulous with Bentonville-based renovators Dave and Jenny Marrs; and Rehab Addict Rescue, featuring home renovation star, Nicole Curtis, as she rescues homeowners who need help to renovate and restore their older homes.
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to more than 86 million U.S. households; a website, HGTV.com, that attracts an average of 10.2 million people each month; a social footprint of 21.2 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia, as well as OWN: Oprah Winfrey Network.